# Sparkling Ads: The Blueprint to Sweep Up More Clients for Your Cleaning & Maintenance Business

> Boost your cleaning & maintenance business with our sparkling ads strategy. Discover proven tactics to attract clients, optimize ROI, and scale it fast.

- Source: https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/sparkling-ads-the-blueprint-to-sweep-up-more-clients-for-your-cleaning-maintenan
- Section: Industry Guides / Cleaning And Maintenance
- Reading time: 5 min

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**TABLE OF CONTENTS**

-   [Why This Playbook Matters?](#why-this-playbook-matters)
-   [What You'll Learn?](#what-youll-learn)
    -   [Step 1: Get Found with Google Ads & Local Services Ads](#step-1-get-found-with-google-ads-and-local-services-ads)
    -   [Step 2: Run Facebook & Instagram Ads to Target Local Customers](#step-2-run-facebook-and-instagram-ads-to-target-local-customers)
    -   [Step 3: Capture & Convert Every Lead with AI & Automation](#step-3-capture-and-convert-every-lead-with-ai-and-automation)
    -   [Step 4: Track & Optimize Every Ad for Maximum ROI](#step-4-track-and-optimize-every-ad-for-maximum-roi)
-   [Final Thoughts: More Ads = More Jobs](#final-thoughts-more-ads-more-jobs)
-    [Turn your ads into a 24/7 lead engine—Start with GHL Customer Care today!](#turn-your-ads-into-a-24-7-lead-engine-start-with-ghl-customer-care-today)

### **Why This Playbook Matters?**

#### Most cleaning and maintenance businesses rely on **referrals, word-of-mouth, and occasional walk-ins**, but in today’s digital-first world, that **isn’t enough to keep your schedule full**.

####  **Industry Metrics:**  
✅ **90% of consumers** search online before hiring a cleaning service.  
✅ **78% of service bookings** come from businesses that appear in the **top 3 search results**.  
✅ **60% of homeowners** say online ads influence their choice of service provider.

#### If your competitors are running ads and you’re not, **you’re losing jobs before customers even call.**

#### This playbook will help you take control of your marketing—with **Google, Facebook, and Instagram ad strategies** that attract **high-intent customers, reduce wasted ad spend, and keep your team busy with profitable jobs.**

### **What You'll Learn?**

#### ✅ How to dominate **Google Local Services Ads (LSA)** and rank when customers search.  
✅ How to target **homeowners, offices, and businesses** with **Facebook & Instagram ads**.  
✅ How to set the **right budget** and avoid overspending.  
✅ How to track every **call & message** to measure ROI.  
✅ How to automate **lead follow-ups** so you never lose an inquiry.  
✅ How to use **retargeting ads** to capture leads who didn’t book.

#### **Let’s build an ad strategy that gets results.**

Power Up your marketing today - **get started with GHL Customer Care**

### **Step 1: Get Found with Google Ads & Local Services Ads**

#### **Why It Matters?**

#### When customers need cleaning services, the **first place they go is Google.**  
✅ **70% of customers** hire a provider who shows up in the first **five search results**.  
✅ **Google Local Services Ads (LSA)** deliver **leads, not clicks**, making them **highly cost-effective**.  
✅ The **average cost per lead (CPL) for cleaning businesses** on Google Ads is **$15 - $50**, but can be **lower with proper targeting**.

#### **1.1 Set Up Google Local Services Ads (LSA)**

-   #### Appear at the **top of Google search results** for searches like **“House Cleaning Near Me”** or **“Office Janitorial Services.”**
    
-   #### **Pay only for valid leads**—not just clicks.
    
-   #### Get **Google Guaranteed certification** (boosts conversion rates by **30%**).
    
-   #### Target **high-intent service categories** like **Deep Cleaning, Move-In/Move-Out Cleaning, Commercial Cleaning.**
    

####  **Example:**  
A cleaning business running **LSA ads** for "Move-Out Cleaning" sees **higher-intent leads** and **30-40% close rates**.

#### [How to Set Up Google Local Services Ads](https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS)

#### [](#)

#### **1.2 Run High-Intent Google Search Ads (PPC Ads)**

-   #### **Bid on job-ready keywords**, like:
    
    -   #### “Apartment cleaning near me”
        
    -   #### “Commercial janitorial service”
        
    -   #### “Same-day home cleaning”
        
-   #### **Use call tracking** to measure ad success.
    
-   #### **Optimize landing pages** with clear CTAs like **"Book a Free Cleaning Estimate."**
    

####  **Budget Tip:**  
Start with **$30/day**, focusing on **high-intent searches** for the best ROI.

#### [How to Set Up PPC Campaigns for HVAC](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup)

#### [](#)

#### **1.3 Enable Call Tracking on Google Business Profile**

-   #### Use a **call tracking number** to monitor which ads generate the most calls.
    
-   #### Track **missed calls and messages** from ads.
    
-   #### Automate **SMS follow-ups** for missed calls to **recover up to 30% of lost leads**.
    

####  **Example:**  
If **50% of calls go unanswered**, a **missed-call text automation** can recover **15-20% of lost jobs.**

[How to Create New Ad Campaign](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns)

[How to Create Carousal Adds](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/carousel-ads-in-ad-manager)

#### [](#)

### **Step 2: Run Facebook & Instagram Ads to Target Local Customers**

#### **Why It Matters?**

#### Most people **don’t search for a cleaner daily**, but when they need one, **you want to be their first choice**.  
✅ Facebook & Instagram **build brand awareness**, keeping you **top-of-mind**.  
✅ Cost-per-click (CPC) on Facebook is **lower than Google Ads**, making it **a great low-cost strategy**.  
✅ A **well-targeted Facebook ad** can generate **leads for as low as $5 - $15 per lead**.

#### [Overview about the Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)

#### [Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager)

#### [](#)

#### **2.1 Create High-Converting Facebook Ads**

-   #### **Showcase customer testimonials & before-and-after photos** of cleaning jobs.
    
-   #### Target **homeowners, property managers, and businesses**based on:
    
    -   #### **Location**: Zip codes within your service radius.
        
    -   #### **Interests**: Home improvement, office management, property rental.
        
    -   #### **Demographics**: Homeowners aged **30-60+**.
        
-   #### Use **Call Now or Book a Cleaning Appointment** buttons.
    

####  **Example:**  
✅ **Offer:** **“$50 off deep cleaning this month!”**  
✅ **Ad Copy:** _“Need a fresh start? Our expert cleaners will make your home sparkle. Book your first clean today & save $50!”_[](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager)

#### [How to Create Facebook Ads for Cleaning](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager)

#### [](#)

#### **2.2 Use Retargeting Ads to Bring Back Interested Leads**

-   #### Show ads to **people who visited your website** but **didn’t book**.
    
-   #### Retarget **past customers** for **seasonal cleaning packages**.
    
-   #### Offer **discounts or limited-time deals** for urgency.
    

####  **Example:**  
_"You checked out our cleaning services but haven’t booked—get 10% off if you book today!"_

[How to Set Up Retargeting Ads using Custom Audience Segment](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/create-custom-audiences-in-ad-manager)

#### **2.3 Automate Lead Follow-Ups from Facebook Ads**

-   #### Every lead **syncs into GHL Customer Care CRM**.
    
-   #### Automate **SMS, emails, and AI chatbot responses**.
    
-   #### **Follow up instantly** before a competitor gets the job.
    

#### [With the Help of Workflows Automate Your Facebook Lead Follow-Ups](https://docs.ghlcustomercare.com/docs/workflows/facebook-instagram-events-workflow-triggers/workflow-trigger-facebook-lead-form-submitted)

### **Step 3: Capture & Convert Every Lead with AI & Automation**

#### **Why It Matters?**

#### ✅ **75% of leads** who **don’t get a response within 5 minutes** go to a competitor.  
✅ **Automating lead responses increases conversions by 40%**.

#### [How to Set Up AI Chat Widgets](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget)

#### [](#)

#### **3.1 Use a Chat Widget to Capture Website Visitors**

-   #### Install **Live Chat & SMS Chat** on your site.
    
-   #### AI chatbot **answers common questions & captures leads**.
    
-   #### Send **instant follow-ups** via text or email.
    

#### **3.2 Set Up Text-to-Lead Campaigns**

-   #### Use **SMS lead capture ads**, like:
    
    -   #### _"Text ‘CLEAN’ to 55555 for a free quote!"_
        
-   #### Place **QR codes** on **business cards, flyers, and trucks**.
    
-   #### Automate **instant responses & reminders**.
    

#### How to Use Text-to-Lead Campaigns for Cleaning

### **Step 4: Track & Optimize Every Ad for Maximum ROI**

#### **Why It Matters?**

#### ✅ **30% of businesses** don’t track their **ROI on ads**, leading to wasted budgets.  
✅ A proper **tracking system doubles lead-to-customer conversion rates**.

#### [](#)

#### **4.1 Monitor Lead Costs & Conversion Rates**

-   #### Track **Cost per Lead (CPL)** and **Cost per Booked Job**.
    
-   #### Allocate **budget toward best-performing campaigns**.
    

#### [How to Set Up Call Tracking for Cleaning and Maintenance Ads](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool)

#### **4.2 A/B Test Ads for Better Results**

-   #### Test **different ad creatives & messaging**.
    
-   #### Adjust **CTAs and lead forms** to improve conversions.
    

#### [](#)

### **Final Thoughts: More Ads = More Jobs**

With a **proven ad strategy**, you can:

#### ✅ **Dominate Google search results** and **generate predictable leads**.  
✅ **Target businesses & homeowners** before they need cleaning services.  
✅ **Convert more leads** with **automation & AI-powered follow-ups**.

###  **Turn your ads into a 24/7 lead engine—Start with GHL Customer Care today!**

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com