Brand Kit: Using The GHL Customer Care Logo and Brand
Learn how to use the official GHL Customer Care logo correctly, access approved logo files, and find brand assets in the GHL Customer Care Brand Toolkit.
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GHL Customer Care Brand Kit Overview
The GHL Customer Care Brand Kit provides a comprehensive set of guidelines and downloadable assets to help partners, agencies, and team members maintain a consistent and professional brand identity.
Key resources included in the kit:
Logos: Official approved versions of the GHL Customer Care logo (Space Blue and White) along with strict usage and clear-space rules.
Color Palette: The official primary brand colors (Space Blue, Nurture Blue, Capture Yellow, Close Green) and supporting tints, including the 60-30-10 color balance rule.
Typography: Guidelines for using the brand's official typeface, Poppins, including hierarchy and weight rules.
Voice & Tone: Direction on writing in a confident, helpful, and human tone, along with formatting best practices.
Digital Assets: Downloadable Zoom backgrounds and social media covers.
Quick Reference: A helpful "Do's and Don'ts" section covering logo placement, color accessibility, writing style, and usage of the "Highly" mascot.
For complete guidelines, specific hex codes, and to download the style guide and assets, please visit the full GHL Customer Care Brand Kit page.
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