Step by Step guide to Creating Custom Unsubscribe Links
Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow…
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Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow.
What You'll Learn
This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a branded page and automatically marks them DND for email.
You'll create a landing page, a Trigger Link, a workflow with the "Set Contact DND" action, and wire it all into your email footer — in five steps.
1Create a landing page with messaging you want contacts to see when they unsubscribe
Build a simple funnel or website page that confirms the unsubscribe, thanks the contact, or offers a preference-management option. This is the page contacts will land on after clicking your custom unsubscribe link.
Note
Copy the published URL of this page — you'll paste it into the Trigger Link in Step 2. Make sure the page is published and accessible before continuing.
Create a landing page with messaging you want contacts to see when they unsubscribe (image 1 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a landing page with messaging you want contacts to see when they unsubscribe" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a landing page with messaging you want contacts to see when they unsubscribe" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 1 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
2Use the landing page URL to create a Trigger Link
A Trigger Link is a trackable URL that fires platform events when clicked. You'll use it here so the system knows exactly when a contact clicks your unsubscribe link — and can act on it automatically via workflow.
Use the landing page URL to create a Trigger Link (image 2 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Use the landing page URL to create a Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Use the landing page URL to create a Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 2 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
3Replace the default unsubscribe link URL with the Trigger Link
Navigate to Marketing → Trigger Links → Add Link.
Replace the default unsubscribe link URL with the Trigger Link (image 3 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Replace the default unsubscribe link URL with the Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Replace the default unsubscribe link URL with the Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 3 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Fill in the fields as follows, then click Save:
Field
Value
Name
Unsubscribe Link
Link URL
Paste your funnel unsubscribe page URL here
Replace the default unsubscribe link URL with the Trigger Link (image 4 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Replace the default unsubscribe link URL with the Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Replace the default unsubscribe link URL with the Trigger Link" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 4 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
4Create a workflow: "Trigger Link Clicked" → "Set Contact DND"
This workflow listens for clicks on your unsubscribe Trigger Link and automatically marks the contact as DND for the Email channel.
Step 1
Create a new workflow from scratch
Go to Automation → Create Workflow, then choose Start from Scratch → Create New Workflow.
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 5 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 5 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 6 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 6 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Step 2
Name the workflow and add the trigger
Set the workflow title to Trigger Link Unsubscribe, then click Add New Workflow Trigger.
Search for and select Trigger Link Clicked.
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 7 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 7 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 8 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 8 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Step 3
Add a filter for your Unsubscribe Link
Click Add Filters and set Trigger Link to Unsubscribe Link (the Trigger Link you created in Step 3).
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 9 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 9 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Step 4
Add the "Set Contact DND" action
Click the + to add your first workflow action. Search for and select Set Contact DND. In the dropdown, choose Enable DND for Specific Channels, select Email as the channel, then click Save Actions.
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 10 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 10 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 11 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 11 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 12 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 12 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
Step 5
Save and publish the workflow
Click Save and then toggle the workflow to Published. The workflow won't run until it is published.
Create a workflow: "Trigger Link Clicked" → "Set Contact DND" (image 13 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Create a workflow: "Trigger Link Clicked" → "Set Contact DND"" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 13 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
5Add the Trigger Link as the unsubscribe link in the email footer
Open your email template and locate the unsubscribe text in the footer. To wire up the Trigger Link:
Steps
1. Highlight the word here (or whatever your unsubscribe anchor text is).
2. Click the Link icon in the email editor toolbar.
Add the Trigger Link as the unsubscribe link in the email footer (image 14 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 14 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
In the link dialog, select Unsubscribe Link from the Link List, then click Save.
Add the Trigger Link as the unsubscribe link in the email footer (image 15 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 15 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
You're All Set
Anyone who clicks the unsubscribe link in your email will land on your branded page and be automatically marked DND for the Email channel — no manual follow-up needed.
Add the Trigger Link as the unsubscribe link in the email footer (image 16 of 16)What this shows Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based…What this showsIllustrates the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links".This screenshot appears in the "Add the Trigger Link as the unsubscribe link in the email footer" section of "Step by Step guide to Creating Custom Unsubscribe Links". For context, this section explains: Workflow Automation Creating Custom Unsubscribe Links Replace the default unsubscribe link with a branded landing page and a trigger-based DND workflow. What You'll Learn This guide walks you through replacing the platform's default unsubscribe link with a custom one that lands contacts on a….Image 16 of 16
Buttons and menus referencedMarketingTrigger LinksAdd LinkSaveAutomationCreate WorkflowStart from ScratchCreate New WorkflowTrigger Link UnsubscribeAdd New Workflow TriggerTrigger Link ClickedAdd Filters
6Frequently Asked Questions
Q: Do I still need the default unsubscribe link if I set up a custom one?
The Trigger Link replaces the role of the default unsubscribe URL in your email footer. However, some regulatory requirements (like CAN-SPAM) mandate a working unsubscribe mechanism in every commercial email, so always ensure your custom link is functional and that the workflow is published before sending.
Q: What happens if a contact clicks the link but the workflow isn't published?
The contact will still land on your unsubscribe landing page, but the "Set Contact DND" action won't fire. Their email DND status will not be updated. Always verify the workflow is in a Published state before sending campaigns.
Q: Can I mark contacts DND for channels other than Email?
Yes. In the Set Contact DND action, choose Enable DND for Specific Channels and select any combination of channels — SMS, calls, email, and more. You can add multiple DND actions in the same workflow if needed.
Q: Will contacts who already unsubscribed via the default link be affected?
No. The workflow only triggers for future clicks on the Trigger Link. Any contacts who previously unsubscribed through the default mechanism retain their existing DND status, which is separate.
Q: Can I use this same setup to add a tag or remove contacts from a list when they unsubscribe?
Absolutely. Within the same workflow, add extra actions after Set Contact DND — for example, Add Tag (e.g., "Unsubscribed") or Remove from List. This makes it easy to segment unsubscribed contacts for reporting or suppression lists.
Q: My landing page is on a custom domain — do I need any special setup?
Your funnel page must be published and accessible on the internet via a connected domain. If you haven't set up a domain yet, complete Domain Setup under Settings → Domains first, then publish the page and copy the URL before creating the Trigger Link.
Q: Can I use a different Trigger Link for different email campaigns?
Yes. Create multiple Trigger Links — one per campaign or list — each pointing to a different landing page if needed. In the workflow filter, specify the exact Trigger Link to scope the DND action to only contacts who clicked that specific link.
