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Google Analytics Widgets in Dashboard and Custom Reports

Add GA4 widgets to GHL Customer Care dashboards and custom reports. Track users, engagement, channels, and top pages, then schedule client‑ready emails easily.

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  1. Key Benefits of Google Analytics Widgets
  2. Prerequisites & Access
  3. Available Google Analytics Widgets
  4. Dashboards vs Custom Reports
  5. Filtering & Customizing Widgets
  6. How To Setup Google Analytics Widgets
  7. Add Widgets to a Dashboard
  8. Add Widgets to a Custom Report
  9. Frequently Asked Questions
  10. Related Articles

Bring your Google Analytics 4 (GA4) insights straight into GHL Customer Care. With ready‑made widgets you can track users, engagement, traffic sources, and top pages without leaving the platform—ideal for agencies that want website analytics and CRM outcomes in one place. Build always‑on dashboards for daily monitoring and schedule client‑ready reports with zero spreadsheets.

TABLE OF CONTENTS

What is Google Analytics Widgets?

Google Analytics Widgets are pre‑built visual blocks that surface GA4 metrics inside a GHL Customer Care sub‑account. After connecting a GA4 property, you can place widgets—such as Total Users, Engagement Rate, or Sessions by Channel—on dashboards and custom reports to evaluate website behavior alongside pipeline, attribution, and revenue data. This centralizes insights for faster, data‑driven decisions.

Key Benefits of Google Analytics Widgets

Understanding the value of each widget helps you assemble dashboards that answer real business questions. Use the benefits below to align GA data with goals like acquisition efficiency, content performance, and conversion health.

  • Single source of truth: Marry GA4 web analytics with CRM, ad, and sales metrics in one workspace.

  • Faster decisions: Spot traffic spikes, engagement dips, or top‑performing pages at a glance.

  • Audience insights: Compare new vs. returning users, devices, and channels to optimize campaigns.

  • Time savings: Skip CSV exports and tab‑switching; dashboards and reports pull data automatically.

  • Client transparency: Share live web reports with stakeholders without granting GA access.

Prerequisites & Access

Confirm access and connections before adding widgets to ensure data loads correctly the first time.

  • A connected GA4 property and data stream in Settings → Integrations → Google Analytics.

  • User permissions: ability to Edit dashboards to add widgets (or View to consume), and access to Create/Schedulereports where applicable.

  • Recommended: verify you have the right Google account and GA4 property permissions (view access to the property and stream).

Available Google Analytics Widgets

These widgets focus on the most useful GA4 KPIs for acquisition, engagement, and content analysis. Mix trend, breakdown, and leaderboard styles to create an at‑a‑glance story.

MetricDefinition
Total UsersTotal number of unique users who visited your website during the selected time period.
Active UsersNumber of users who had an engaged session or were active on your site.
New UsersFirst‑time visitors to your website in the selected period.
Sessions Over TimeA time‑series view of total sessions across the selected date range.
Engagement RatePercentage of engaged sessions, indicating how actively users interact with content.
Bounce RatePercentage of sessions with no further engagement after a single page view.
Average Engagement TimeAverage time users actively spend engaging with your website content.
Sessions by ChannelSessions grouped by default acquisition channels (e.g., Organic Search, Paid Social).
Sessions by Source/MediumSessions grouped by traffic source and medium pairs (e.g., google/organic, facebook/social).
Top Pages by ViewsMost‑viewed pages ranked by total views.
Top EventsMost frequently triggered GA4 events (key interactions and behaviors).
New vs. Returning UsersComparison of first‑time vs. returning visitors in the selected period.
Device Category BreakdownSessions by device type (desktop, mobile, tablet).

Dashboards vs Custom Reports

Use dashboards for continuous monitoring and use custom reports to package insights for routine sharing. Both surfaces use the same GA widget library, so you can start with one and reuse layouts in the other.

  • Dashboards: Always‑on visual snapshot for daily checks and quick comparisons.

  • Custom Reports: Designed for scheduled email delivery and polished hand‑offs to clients or leaders.

Filtering & Customizing Widgets

Tailor each widget so stakeholders see only what matters. Filters, chart types, and layout controls turn raw data into focused, scannable visuals.

  • Date range controls: Use the dashboard/report picker to set the time window for all widgets on the page.

  • Chart types: Choose from Numeric, Donut, Line, Bar, or Table where available for the selected widget.

  • Filters & conditions: Narrow results (e.g., Source/Medium = google / organic, include/exclude channels, pages, or events).

  • Layout controls: Drag to reposition, resize for readability, duplicate widgets you want to compare with different filters, or remove unneeded ones.

  • Theming: Optional theme choices let you present data consistently across dashboards and reports.

How To Setup Google Analytics Widgets

A short one‑time connection enables you to add GA4 widgets to dashboards and reports. Follow the step‑by‑step process below to visualize performance and share it with stakeholders.

Add Widgets to a Dashboard

  1. In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard.

    Step 1 of 5: In your Sub‑Account, open Dashboard and click the blue button in the… What this shows Step 1 of 5: In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard. What this shows Shows what to click for step 1 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". This screenshot accompanies step 1 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you in your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard. The next step is to click Edit Dashboard → Add Widget. Step 1 of 5Image 1 of 8 What to clickIn your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard.
    Buttons and menus referenced Sub‑AccountDashboardEdit Dashboard → Add WidgetNumeric, Donut, Line, Bar,TableGoogle AnalyticsSave
    Next stepClick Edit Dashboard → Add Widget.
    All 5 steps in this procedure
    1. In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard. this image
    2. Click Edit Dashboard → Add Widget.
    3. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.
    4. Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.
    5. Click Save. The widget begins pulling GA4 data.

  2. Click Edit Dashboard → Add Widget.

    Step 2 of 5: Click Edit Dashboard → Add Widget What this shows Step 2 of 5: Click Edit Dashboard → Add Widget. What this shows Shows what to click for step 2 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". This animation accompanies step 2 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you click Edit Dashboard → Add Widget. For context, this section explains: In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard. Click Edit Dashboard → Add Widget. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to…. The next step is to choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add. Step 2 of 5Image 2 of 8 What to clickClick Edit Dashboard → Add Widget.
    Buttons and menus referenced Edit Dashboard → Add WidgetSub‑AccountDashboardNumeric, Donut, Line, Bar,TableGoogle AnalyticsSave
    Next stepChoose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.
    All 5 steps in this procedure
    1. In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard.
    2. Click Edit Dashboard → Add Widget. this image
    3. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.
    4. Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.
    5. Click Save. The widget begins pulling GA4 data.

  3. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.

    Step 3 of 5: Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll… What this shows Step 3 of 5: Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top”… What this shows Shows what to fill in for step 3 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". This animation accompanies step 3 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add. The next step is to apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed. Step 3 of 5Image 3 of 8 What to fill inChoose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.
    Buttons and menus referenced Numeric, Donut, Line, Bar,TableGoogle AnalyticsSub‑AccountDashboardEdit Dashboard → Add WidgetSave
    Next stepApply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.
    All 5 steps in this procedure
    1. In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard.
    2. Click Edit Dashboard → Add Widget.
    3. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add. this image
    4. Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.
    5. Click Save. The widget begins pulling GA4 data.

  4. Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.

    Step 4 of 5: Apply filters (e.g., channel, source/medium, page, date range) or… What this shows Step 4 of 5: Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed. What this shows Shows what this covers for step 4 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". This screenshot accompanies step 4 of 5 in the "Add Widgets to a Dashboard" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed. The next step is to click Save. The widget begins pulling GA4 data. Step 4 of 5Image 4 of 8 What this coversApply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed.
    Buttons and menus referenced Sub‑AccountDashboardEdit Dashboard → Add WidgetNumeric, Donut, Line, Bar,TableGoogle AnalyticsSave
    Next stepClick Save. The widget begins pulling GA4 data.
    All 5 steps in this procedure
    1. In your Sub‑Account, open Dashboard and click the blue button in the top‑left to open the desired dashboard.
    2. Click Edit Dashboard → Add Widget.
    3. Choose a chart type (Numeric, Donut, Line, Bar, or Table), then scroll to the Google Analytics category and select the metric or “Top” widget you want to add.
    4. Apply filters (e.g., channel, source/medium, page, date range) or adjust theme/colors if needed. this image
    5. Click Save. The widget begins pulling GA4 data.

  5. Click Save. The widget begins pulling GA4 data.

Add Widgets to a Custom Report

  1. In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report.

    Step 1 of 5: In your Sub‑Account, go to Reporting → Custom Reports, then open an… What this shows Step 1 of 5: In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report. What this shows Shows what to click for step 1 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". This screenshot accompanies step 1 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you in your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report. The next step is to start from a blank canvas, use a template, or import an existing dashboard layout. Step 1 of 5Image 5 of 8 What to clickIn your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report.
    Buttons and menus referenced Sub‑AccountReporting → Custom ReportsNew ReportAdd Widget/ElementGoogle AnalyticsSaveSendSchedule
    Next stepStart from a blank canvas, use a template, or import an existing dashboard layout.
    All 5 steps in this procedure
    1. In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report. this image
    2. Start from a blank canvas, use a template, or import an existing dashboard layout.
    3. Click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.
    4. Configure each widget: select chart type, set filters, choose theme, and click Save.
    5. Click Send or Schedule to configure email delivery so recipients receive the report automatically.

  2. Start from a blank canvas, use a template, or import an existing dashboard layout.

    Step 2 of 5: Start from a blank canvas, use a template, or import an existing… What this shows Step 2 of 5: Start from a blank canvas, use a template, or import an existing dashboard layout. What this shows Shows what this covers for step 2 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". This screenshot accompanies step 2 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you start from a blank canvas, use a template, or import an existing dashboard layout. The next step is to click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout. Step 2 of 5Image 6 of 8 What this coversStart from a blank canvas, use a template, or import an existing dashboard layout.
    Buttons and menus referenced Sub‑AccountReporting → Custom ReportsNew ReportAdd Widget/ElementGoogle AnalyticsSaveSendSchedule
    Next stepClick Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.
    All 5 steps in this procedure
    1. In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report.
    2. Start from a blank canvas, use a template, or import an existing dashboard layout. this image
    3. Click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.
    4. Configure each widget: select chart type, set filters, choose theme, and click Save.
    5. Click Send or Schedule to configure email delivery so recipients receive the report automatically.

  3. Click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.

    Step 3 of 5: Click Add Widget/Element (top‑left). In the widget list, locate Google… What this shows Step 3 of 5: Click Add Widget/Element (top‑left). What this shows Shows what to click for step 3 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". This animation accompanies step 3 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout. The next step is to configure each widget: select chart type, set filters, choose theme, and click Save. Step 3 of 5Image 7 of 8 What to clickClick Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.
    Buttons and menus referenced Add Widget/ElementGoogle AnalyticsSub‑AccountReporting → Custom ReportsNew ReportSaveSendSchedule
    Next stepConfigure each widget: select chart type, set filters, choose theme, and click Save.
    All 5 steps in this procedure
    1. In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report.
    2. Start from a blank canvas, use a template, or import an existing dashboard layout.
    3. Click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout. this image
    4. Configure each widget: select chart type, set filters, choose theme, and click Save.
    5. Click Send or Schedule to configure email delivery so recipients receive the report automatically.

  4. Configure each widget: select chart type, set filters, choose theme, and click Save.

    Step 4 of 5: Configure each widget: select chart type, set filters, choose theme… What this shows Step 4 of 5: Configure each widget: select chart type, set filters, choose theme, and click Save. What this shows Shows what to fill in for step 4 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". This screenshot accompanies step 4 of 5 in the "Add Widgets to a Custom Report" section of "Google Analytics Widgets in Dashboard and Custom Reports". At this point in the walkthrough you configure each widget: select chart type, set filters, choose theme, and click Save. The next step is to click Send or Schedule to configure email delivery so recipients receive the report automatically. Step 4 of 5Image 8 of 8 What to fill inConfigure each widget: select chart type, set filters, choose theme, and click Save.
    Buttons and menus referenced SaveSub‑AccountReporting → Custom ReportsNew ReportAdd Widget/ElementGoogle AnalyticsSendSchedule
    Next stepClick Send or Schedule to configure email delivery so recipients receive the report automatically.
    All 5 steps in this procedure
    1. In your Sub‑Account, go to Reporting → Custom Reports, then open an existing report or click New Report.
    2. Start from a blank canvas, use a template, or import an existing dashboard layout.
    3. Click Add Widget/Element (top‑left). In the widget list, locate Google Analytics and drag the widgets you want into the layout.
    4. Configure each widget: select chart type, set filters, choose theme, and click Save. this image
    5. Click Send or Schedule to configure email delivery so recipients receive the report automatically.

  5. Click Send or Schedule to configure email delivery so recipients receive the report automatically.

Frequently Asked Questions

Q: Which version of Google Analytics is supported?
Google Analytics 4 (GA4). Universal Analytics (UA) is not supported for these widgets.

Q: Why does a widget show “No Data”?
Check that the GA4 property is connected, widen the date range, and review filters (for example, a restrictive Source/Medium or a page path that has no traffic).

Q: Can I duplicate and tweak a Google Analytics widget?
Yes. Use duplicate to create a copy, then adjust filters or chart type to compare variants side by side.

Q: Do dashboards and custom reports use different GA data?
No. Both surfaces read from your connected GA4 property; choose the surface based on monitoring vs. scheduling needs.

Q: Can I mix GA widgets with ads and CRM metrics?
Yes. Combine GA4 widgets with Meta Ads, Google Ads, and CRM widgets to tell a complete acquisition‑to‑revenue story.

Q: What permissions are required to add GA widgets?
Users need the ability to connect integrations (as applicable) and to Edit dashboards or Create/Schedule reports. View‑only users can see shared dashboards and received reports.

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