This article explains how the unified reselling interface consolidates subscription-based products, usage-based products, and Marketplace reselling into a single location, eliminating the need to navigate between separate pages.

You will learn how to configure global markup settings, manage products at the sub-account level, use bulk actions for efficient updates, and understand how existing configurations carry over automatically.

The unified reselling experience is currently available in Labs. Enable it from your Agency dashboard to explore the functionality and provide feedback as you test the interface.

The unified reselling experience is the updated Reselling page in GHL Customer Care where agencies can manage the products and services they resell to clients. Instead of separating subscription reselling and usage-based rebilling into different areas, GHL Customer Care now organizes resellable products under one page with clearer tabs, product groupings, and configuration options.

The experience includes three primary areas:

• Subscription: Manage subscription-based products and set client-facing subscription pricing.
• Usage: Manage usage-based products and configure usage markups.
• Marketplace: Manage Marketplace app reselling where applicable.

The term "Rebilling" has been renamed to "Usage-based Reselling" to better describe how agencies charge clients for usage-based products. This is a terminology change only and does not affect how existing products are billed or how previously configured products continue to work.

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A single Reselling page helps agencies reduce setup time, avoid confusion, and manage revenue opportunities more consistently. This is especially helpful for agencies selling multiple GHL Customer Care products across many sub-accounts.

The Reselling page is organized into tabs so agencies can quickly understand which type of product they are configuring. Each tab supports a different reselling model and helps separate subscription pricing from usage-based markups.

The Reselling page includes:

• Subscription: Configure subscription-based add-ons and client-facing prices.
• Usage: Configure usage-based products, global markups, and sub-account usage reselling.
• Marketplace: Manage reselling options for supported Marketplace products.

Use the tabs at the top of the Reselling page to move between product types without leaving the Reselling experience.

Subscription-based reselling lets agencies offer supported products to clients at a recurring subscription price. Agencies can define the customer-facing price, review agency cost, and understand realized profit before enabling products for sub-accounts.

Subscription-based product configuration may include:

• Agency subscription price
• Customer-facing price
• Realized profit
• Feature enablement
• Sub-account-level management
• Product-specific actions

From the Subscription tab, select the product you want to configure, set your customer's price, and use the Manage option to control which sub-accounts have access to the product.

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Usage-based Reselling is the updated name for rebilling. It applies to products where clients are charged based on actual usage, such as supported wallet-billed services. Agencies can configure usage markups so client charges include the agency's desired margin above the base cost.

Usage-based products may include settings such as:

• Usage-based markup
• Base rates charged to the agency
• Global markup controls
• Sub-account management
• Usage reselling enablement
• Product-specific markup ranges

From the Usage tab, you can configure markups for products such as domain purchase, email systems, phone systems, and other usage-based services. Each product displays its base rate and allows you to set a markup percentage that determines the final client charge.

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Global usage-based markup allows agencies to define a default markup for usage-based products at the agency level. This reduces manual work by applying a default markup to newly created SaaS locations and to existing locations when SaaS Mode is enabled.

Global markups help agencies standardize usage-based pricing across locations while still supporting sub-account-level management where needed. This is useful when agencies want consistent margins across products such as phone, email, domain, or other usage-based services.

When you set a global markup, GHL Customer Care uses that percentage as the baseline for all usage-based products unless you override it at the location level. This approach ensures consistent pricing across your agency while preserving flexibility to adjust markups for specific clients when needed.

Sub-account-level management gives agencies control over which clients can access specific resellable products and whether usage reselling is enabled for each location. This is helpful when different clients need different products, pricing, or markup rules.

From the product management view, agencies can:

• Search for a specific sub-account
• Enable or disable the product feature
• Enable or disable usage reselling
• View or update usage markup
• Use pagination to review large account lists
• Apply bulk actions to selected sub-accounts

To access sub-account-level management, click the Manage button next to any product in the Subscription or Usage tabs. This opens the sub-account management interface where you can configure product availability and settings for individual locations.

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Bulk actions help agencies apply product and markup changes across multiple sub-accounts at once. This is useful when rolling out a usage-based product to many SaaS locations or standardizing markup settings across selected accounts.

When using bulk actions, review the confirmation modal carefully before applying changes. Bulk updates can affect feature configuration and current activity for selected sub-accounts. When applying changes to many sub-accounts, updates may take several minutes to reflect.

To use bulk actions, select multiple sub-accounts from the management table, click the Bulk Actions button, configure the desired settings in the modal, and confirm your changes.

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Existing configurations are carried over automatically into the unified Reselling experience. Agencies do not need to rebuild existing subscription reselling or usage-based rebilling settings because of this update.

The rename from "Rebilling" to "Usage-based Reselling" is a terminology change only. It does not change how existing products are billed, how existing markups behave, or how previously configured products continue to work.

Proper setup helps agencies manage resellable products from one centralized page and apply pricing or markup settings consistently. Before making changes, review any existing SaaS plan pricing, manual settings, and product-specific configurations.

To get started:

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After completing these steps, your reselling operation runs through a single unified interface with consistent controls and automatic markup application for new locations.