# GHL Customer Care Pricing Guide > Learn GHL Customer Care pricing, billing, wallets, rebilling, and reselling. Review add-on services like LC Phone, LC Email, WhatsApp, and AI Employee. - Source: https://docs.ghlcustomercare.com/docs/customer-support/billing-support/ghl-customer-care-pricing-guide - Section: Customer Support / Billing Support - Reading time: 14 min - Images: 6, each explained below - Modified on Sat, 22 Aug at 5:09 PM --- Nearly everything you need to know about GHL Customer Care Pricing, Charges, Wallets, Rebilling and more. --- **TABLE OF CONTENTS** - [GHL Customer Care Subscription Plans](#ghl-customer-care-subscription-plans) - [How to Manage Your Billing](#how-to-manage-your-billing) - [What is an Agency Wallet](#what-is-an-agency-wallet) - [Phone System Pricing](#phone-system-pricing) - [Email System Pricing](#email-system-pricing) - [AI Employee Pricing](#ai-employee-pricing) - [Reselling Services Pricing](#reselling-services-pricing) - [Ad Manager](#ad-manager) - [Branded Client Portal App](#branded-client-portal-app) - [Dedicated IP Address](#dedicated-ip-address) - [Domain Purchases](#domain-purchases) - [Email Validation](#email-validation) - [Online Listings](#online-listings) - [Premium Prospecting Tool](#premium-prospecting-tool) - [SEO (Powered by Search Atlas)](#seo-powered-by-search-atlas) - [WhatsApp Integration](#whatsapp-integration) - [WordPress Hosting](#wordpress-hosting) - [Workflow - External AI Models](#workflow-external-ai-models) - [Workflow - Premium Features](#workflow-premium-features) - [Workflow Pro Plan](#workflow-pro-plan) - [Add-On Services](#add-on-services) - [Premium Support](#premium-support) - [Whitelabel Mobile App](#whitelabel-mobile-app) - [Whitelabel Zap](#whitelabel-zap) - [HL Certificate Program](#hl-certificate-program) - [Advanced Account Setup](#advanced-account-setup) - [HIPAA Compliance](#hipaa-compliance) - [Frequently Asked Questions](#frequently-asked-questions) --- # **GHL Customer Care Subscription Plans** At the core of the GHL Customer Care service is our subscription plans which are in three tiers. Starter, Unlimited, and Agency Pro. Each plan level unlocks additional features to help Level Up your business. Before you can utilize the additional services shown below, you must have an active subscription and account with us. ![GHL Customer Care Subscription Plans (image 1 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155079084430/original/DN0ZiJ4yo9DhGTn7ZMvN6J8HwmmGbHkoPQ.png) **GHL Customer Care Subscription Plans (image 1 of 6)** This screenshot appears in the "GHL Customer Care Subscription Plans" section of "GHL Customer Care Pricing Guide". The text alongside this image reads: At the core of the GHL Customer Care service is our subscription plans which are in three tiers. Starter, Unlimited, and Agency Pro. Each plan level unlocks additional features to help Level Up your business. Before you can utilize the additional services shown below, you must have an active…. Immediately after, the guide continues: *Subject to change. We are always coming out with new features or adjusting our offerings to best serve you. - What this covers: At the core of the GHL Customer Care service is our subscription plans which are in three tiers. Starter, Unlimited, and Agency Pro. Each plan level unlocks additional features to help Level Up your business. Before you can utilize the additional services shown below, you must have an active subscription and account with us. - Next: *Subject to change. We are always coming out with new features or adjusting our offerings to best serve you. \*Subject to change. We are always coming out with new features or adjusting our offerings to best serve you. If you have a question about which features work with which plan or you're interested in upgrading to another plan, you can schedule a call with our [Account Management Team](https://speakwith.us/consult). --- ## **How to Manage Your Billing** Did you know you can see every single charge to your account as well as manage your subscription, wallet amounts, and more from within your GHL Customer Care App? We even break down charges by a sub-account, it's a critical tool when discussing or reviewing GHL Customer Care charges or pricing. Just log into your GHL Customer Care desktop App and navigate to your Company Billing Settings (**Agency** **View** > **Settings** > **Billing**). ![How to Manage Your Billing (image 2 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070726682/original/Cdt9oK8H2pBQYK0aO0zxsh-7yx8Oprg2sA.png) **How to Manage Your Billing (image 2 of 6)** This screenshot appears in the "How to Manage Your Billing" section of "GHL Customer Care Pricing Guide". The text alongside this image reads: Just log into your GHL Customer Care desktop App and navigate to your Company Billing Settings (Agency View > Settings > Billing). The navigation path used here is Agency View > Settings > Billing. Immediately after, the guide continues: The Agency Wallet is used to pay for usage-based services in GHL Customer Care. Instead of paying for a fixed package of usage each month, your agency is charged based on what is actually used. - Path: Agency View > Settings > Billing - What this covers: Just log into your GHL Customer Care desktop App and navigate to your Company Billing Settings (Agency View > Settings > Billing). - Controls: Agency, View, Settings, Billing - Next: The Agency Wallet is used to pay for usage-based services in GHL Customer Care. Instead of paying for a fixed package of usage each month, your agency is charged based on what is actually used. --- ## **What is an Agency Wallet** The Agency Wallet is used to pay for usage-based services in GHL Customer Care. Instead of paying for a fixed package of usage each month, your agency is charged based on what is actually used. To load credits into your wallet, GHL Customer Care charges your Agency card on file. When a supported service is used, the charge is deducted from the Agency Wallet. If the wallet balance falls below your minimum balance, GHL Customer Care automatically charges the agency card on file to refill the wallet. Common wallet-funded services include the Phone System, Email System, Email Validation, AI usage, Autocomplete Addresses, and Workflow Premium Features. You can review your wallet balance, transaction history, recharge amount, and minimum wallet balance from **Agency View** > **Settings** > **Billing** > **Wallet & Transactions**. **Learn More:** [Rebilling, Reselling, and Wallets Explained](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained) # ![What is an Agency Wallet (image 3 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070651297/original/6GxITNBD6sE4-D_cKvVHddNBAXMbQWVjkA.jpeg) **What is an Agency Wallet (image 3 of 6)** This screenshot appears in the "What is an Agency Wallet" section of "GHL Customer Care Pricing Guide". The text alongside this image reads: Learn More: Rebilling, Reselling, and Wallets Explained. Immediately after, the guide continues: The Phone System allows agencies and sub-accounts to buy phone numbers, send and receive SMS/MMS, and make or receive calls inside GHL Customer Care. It removes the need to connect a separate third-party telephony provider for standard…. - What this covers: Learn More: Rebilling, Reselling, and Wallets Explained - Next: The Phone System allows agencies and sub-accounts to buy phone numbers, send and receive SMS/MMS, and make or receive calls inside GHL Customer Care. It removes the need to connect a separate third-party telephony provider for standard phone and messaging activity. --- ## **Phone System Pricing** The Phone System allows agencies and sub-accounts to buy phone numbers, send and receive SMS/MMS, and make or receive calls inside GHL Customer Care. It removes the need to connect a separate third-party telephony provider for standard phone and messaging activity. The Phone System is available on all GHL Customer Care plan levels. Rebilling without markup is available on the $297/mo and $497/mo plans. Rebilling WITH Markup is only available on the $497/mo plan. **Pricing:** The pricing for LC Phone System is precisely the same amount as Twilio. Pricing varies between regions and products for this reason we will be providing basic info and pricing for all the top-used product categories based on US/Canada pricing ([LC Phone Pricing & Billing Guide](https://docs.ghlcustomercare.com/docs/phone-system/lc-phone-system/phone-system-pricing-billing-guide)). All other charges can be located on Twilio’s Pricing Pages provided below. **Related Articles:** - [](https://docs.ghlcustomercare.com/docs/phone-system/lc-phone-system/phone-system-pricing-billing-guide)[LC Phone System Pricing](https://docs.ghlcustomercare.com/docs/phone-system/lc-phone-system/phone-system-pricing-billing-guide) - Calculating SMS Costs: A Step-by-Step Guide - [Twilio SMS Pricing](https://www.twilio.com/en-us/sms/pricing/us) - [Twilio Phone Pricing](https://www.twilio.com/en-us/voice/pricing/us)[](https://www.twilio.com/en-us/voice/pricing/us) --- ## **Email System Pricing** The Email System, also known as LC Email, allows agencies and sub-accounts to send and receive email inside GHL Customer Care without connecting a separate third-party email provider like Mailgun. Email sending works out of the box for every sub-account, helping agencies manage email activity directly inside GHL Customer Care. Email usage may include sent emails, forwarded emails, and other supported LC Email activity generated by sub-accounts. The Email System is available on all GHL Customer Care plan levels. Rebilling without markup is available on the $297/mo and $497/mo plans. Rebilling WITH Markup is only available on the $497/mo plan. **Pricing:** Email usage is $0.675 per 1,000 emails across all plans.  For the latest LC Phone number and messaging rates, refer to the LC Phone Pricing & Billing Guide. **Related Articles:**  - [](https://docs.ghlcustomercare.com/docs/email/lc-email/what-is-lc-email)[LC Email System & Pricing](https://docs.ghlcustomercare.com/docs/email/lc-email/what-is-lc-email)[](https://docs.ghlcustomercare.com/docs/email/lc-email/what-is-lc-email) - [Email Re-Billing on the Unlimited and Pro Plans](https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/email-re-billing-on-the-unlimited-297-2970-and-pro-497-4970-plans) --- ## **AI Employee Pricing** AI Employee is a suite of GHL Customer Care AI tools that helps agencies automate conversations, content creation, review responses, and in-app assistance. AI Employee pricing  is available under three plans. Choose the plan that fits your location's usage and billing preference. AI Growth and AI Employee are billed monthly per enabled location. Pay-per-use does not have a monthly subscription fee; usage is billed only when supported AI products generate billable activity. All prices are in USD. 1. **Pay-Per-Use:** No monthly subscription fee for AI features. Usage is billed at token cost based on the models and actions used. This plan applies to any location that is not on AI Employee Growth or AI Employee Unlimited.  It is useful for agencies that use AI occasionally or prefer usage-based billing. 2. **AI Employee Unlimited Plan:** Available for $97/month per enabled location. Unlimited usage across Conversation AI, Voice AI, Reviews AI, and Content AI, plus generous included usage for Ask AI and AI Studio, ideal for agencies ready to deploy AI at scale without worrying about hitting a ceiling, subject to fair use. 3. **AI Employee Growth Plan:** Available for $50/month per enabled location. Includes generous monthly limits across the full AI suite, ideal for scaling teams that want cost visibility and a predictable baseline without constantly watching usage. **Important:** Phone System charges still apply to phone calls, even when Voice AI (Inbound) is covered under the AI Employee Unlimited subscription. **AI Employee Rebilling:** AI Employee rebilling can be turned on in Agency settings. Your agency needs to be on the $497/mo plan to rebill AI Employee usage.  For additional details on AI Product Pricing, including the AI Employee Unlimited and Growth plans, see: [AI Products Pricing](https://docs.ghlcustomercare.com/docs/ai-employee/ai-employee/ai-product-pricing)  --- ## **Reselling Services Pricing** Reselling Services are additional services your sub-accounts can use, purchase, or have enabled through your agency. Depending on the service and your plan, your agency can pass the  cost to the client, set a client-facing price, or add a markup. | Service | Pricing | | --- | --- | | Ad Manager | $0/mo | | Branded Client Portal App | $49/mo\* | | Dedicated IP Address | $59/mo | | Domain Purchases | Varies based on domain and TLD  | | Email Validation | $2.50 per 1,000 validations | | Online Listings | $30/mo | | Premium Prospecting Tool | $29/mo | | SEO (Powered by Search Atlas) | $79/mo\* | | WhatsApp Integration | $10/mo\* and usage based | | WordPress Hosting | $10-497/mo based on plan | | Workflow - External AI Models | Varies based on model and usage | | Workflow - Premium Features | $0.01 per execution | | Workflow Pro Plan | $10-50/mo\* based on plan | \* Price is per enabled sub-account. ### **Ad Manager** Ad Manager is an easy, simple to use platform to create, manage and analyze paid ads ideal for growing your business by increasing its visibility and reach to the masses. Using Facebook Ads for you, Ad Manager can generate new leads with simple ad creation and seamless syncing of leads or increase traffic on your website. **Pricing:** Ad Manager is free for all agencies, with no platform or subscription fees. Agencies can still resell Ad Manager to sub-accounts at any price they choose. Client ad spend is separate from Ad Manager platform pricing. If you previously used Utility or Founder’s Ad Manager plans, you may still see those cards, but agency cost is now $0; existing client subscriptions continue until changed. **Related Article:** [Ad Manager Reselling](https://docs.ghlcustomercare.com/docs/marketing/reselling-ad-manager/how-to-enable-and-resell-ad-manager) ### **Branded Client Portal App** Clients with communities can buy their own branded mobile app to give their community members mobile access to the community. Your Clients can order this branded mobile app when they are logged in to your white labeled GHL Customer Care app and fulfillment is provided by GHL Customer Care. You can adjust how much this service is resold for. **Pricing:** $49/mo per enabled sub-account. **Related Article:** [Client Portal Branded Mobile App - Full Setup Guide for Agency](https://docs.ghlcustomercare.com/docs/reselling-products/client-portal-branded-mobile-app/client-portal-branded-mobile-app-full-setup-guide-for-agency) ### **Dedicated IP Address** Dedicated IPs offer a distinct advantage by sending your email messages from a unique, exclusive IP address. Getting a dedicated IP address provides your organization with exclusive ownership, giving you full control over the management of the email sender reputation and deliverability tied to that IP. **Pricing:** $59/mo per dedicated domain. This feature is only available on the $297/mo and $497/mo plans. **Related Article:** [What is a Dedicated IP?](https://docs.ghlcustomercare.com/docs/email/lc-email-dedicated-domain-and-ip/lc-email-complete-guide-to-dedicated-ip) ### **Domain Purchases** The Domain Purchase feature in GHL Customer Care allows agencies to enable client sub-accounts to buy and manage domains directly within the platform. **Pricing:** Domain pricing varies depending on the domain name and TLD (.com, .us, .xyz, etc). **Related Article:** [How to Enable and Rebill Domain Purchase](https://docs.ghlcustomercare.com/docs/settings/domain-purchase-transfer/how-to-enable-and-rebill-domain-purchase). ### **Email Validation** Email Validation checks whether an email address is deliverable before you send an email. This helps agencies improve list quality and reduce failed, invalid, or risky email sends. **Pricing:** Email Validation is available on all plan levels. GHL Customer Care charges $2.50 per 1,000 email validations. Rebilling is available on the $297/mo and $497/mo plans. **Related article:** [How to Enable and Rebill LC Email Verification](https://docs.ghlcustomercare.com/docs/email/lc-email/how-to-enable-and-rebill-lc-email-verification) ### **Online Listings** Online Listings is an SEO tool that creates backlinks and helps ensure a client’s vital business information, such as address, operating hours, and phone number, is consistent across 70+ reputable websites. Agencies can use Online Listings as a client-facing local SEO service when resale is supported. **Pricing:** Online Listings has three pricing options. Monthly Plan at $30/mo, Smart Saver Plan at $150 per 6 months, and Annual Advantage Plan at $300/yr. **Related Article:** [Online Listings Overview](https://docs.ghlcustomercare.com/docs/reselling-products/online-listings/online-listing-overview-setup-doc) ### **Premium Prospecting Tool** The Premium Prospecting Tool helps agencies identify and evaluate potential clients using enhanced prospecting capabilities. Premium Prospecting supports reports, weekly report refreshes, AI-powered prospecting, website performance audits, SEO heatmaps, lead generation widgets, CRM and outreach integrations, and automation support. **Pricing:** $29/mo per enabled sub-account. **Related Article:** [Free vs Premium Prospecting in GHL Customer Care](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/free-vs-premium-prospecting-in-ghl-customer-care) ### **SEO (Powered by Search Atlas)** SEO powered by Search Atlas helps agencies offer SEO tools and services to clients from within GHL Customer Care. The feature supports keyword research, site audits, backlink analysis, content optimization, reporting, and local SEO tools. **Pricing:** $79/mo per enabled sub-account.  **Related Article:** [SEO - Boost Your Search Rankings](https://docs.ghlcustomercare.com/docs/sites/seo/seo-a-guide-to-boosting-your-search-rankings) ### **WhatsApp Integration** WhatsApp is a messaging platform used by many to communicate. GHL Customer Care directly integrates with WhatsApp, giving users the ability to unlock this popular messaging platform to capture, nurture, and close more leads.  **Pricing:** $10/mo per enabled sub-account. In addition to this, Conversation and Template prices are charged based on usage. The usage prices vary by country and use case, see the [WhatsApp Pricing Guide](https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/whatsapp-pricing-billing-and-rebilling-guide) for more details on pricing.  **Related Article:** [](https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/whatsapp-pricing-billing-and-rebilling-guide)[WhatsApp Pricing, Billing, and Rebilling Guide](https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/whatsapp-pricing-billing-and-rebilling-guide) ### **WordPress Hosting** Roughly 43% of all websites are built using WordPress. Within GHL Customer Care, WordPress websites can be hosted and managed within a sub-account. While GHL Customer Care hosts the WordPress site, users can still log into their WordPress Admin account to manage their website content as normal. **Pricing:** The agency must choose a WordPress plan in **Agency** > **Reselling** before WordPress is available to clients.  - _Standard:_ $10/mo for 1 WordPress site ($108/yr) - _Utility:_ $220/mo for 25 WordPress sites ($2,496/yr) - _Truly Unlimited_: $497/mo for unlimited WordPress sites ($4,968/yr) If you want to increase specific parts of a plan or transfer existing WordPress sites between plans, contact Support directly. **Related Article:** [How to Resell WordPress to Your Clients](https://docs.ghlcustomercare.com/docs/sites/wordpress/how-to-resell-wordpress-to-your-clients) ### **Workflow - External AI Models** Workflow - External AI Models allows agencies to use supported external AI models inside workflow automation. Charges are based on token usage, and word counts shown in GHL Customer Care are estimates to help users understand expected usage. Actual charges may vary based on the selected model, input, output, and workflow activity. **Pricing:** Pricing is usage-based and depends on the model used and token consumption.  **Related Article: [](https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/how-to-enable-and-rebill-workflow-external-ai-models)** [](https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/how-to-enable-and-rebill-workflow-external-ai-models)[How to Enable and Rebill Workflow - External AI Models?](https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/how-to-enable-and-rebill-workflow-external-ai-models) ### **Workflow - Premium Features** Workflow - Premium Features includes supported premium workflow triggers (1) and actions (2) that extend automation capabilities beyond standard workflow steps. These premium workflow features may generate usage-based charges when they run in a workflow.  **Pricing:** $0.01 per execution. Note that your agency is not charged for free triggers and actions, only for the premium triggers and actions in the sub-accounts beneath your Agency account.  **Note:** Some premium Workflow actions, such as ChatGPT, have different pricing. **Related Article:** [How to Enable and Rebill Premium Features for Workflows](https://docs.ghlcustomercare.com/docs/workflows/getting-started-w-workflows/how-to-enable-and-rebill-premium-features-for-workflows) ### **Workflow Pro Plan** Volume‑based pricing tiers for Workflows  Premium Actions give every account—from side‑project creators to enterprise automation teams a lower entry point and more predictable scaling path. Four flexible tiers replace the single Pro Plan, this ensures that you get the most out of your premium executions with the best pricing in the industry **Pricing:** Workflow Pro includes three paid tiers. The Starter Tier is $10/mo for the agency, the Growth Tier is $25/mo and the Scale Tier is $50/mo. Overage rates change based on the selected plan. | Tier | Monthly Price | Included Executions / mo | Overage Rate | | --- | --- | --- | --- | | Free | $0 | 100 free lifetime executions | $0.01 / execution | | Starter | $10 | 10,000 | $0.008 / execution | | Growth | $25 | 30,000 | $0.006 / execution | | Scale | $50 | 65,000 | $0.004 / execution | **Note:** Workflow Pro does not include ChatGPT or Workflow AI. Those executions are still billed pay-as-you-go. **Related Article:** [Volume Based Workflows Pro Plan](https://docs.ghlcustomercare.com/docs/workflows/getting-started-w-workflows/workflows-pro-plan-new-pricing-tiers) --- ## **Add-On Services** Add-On Services are optional agency-level services, setup packages, support options, compliance upgrades, and white-label services. These are typically purchased by the agency to support its own operations, implementation needs, compliance requirements, or white-label experience. | Service | Pricing | | --- | --- | | Premium Support | $500/mo or $5000/yr | | Whitelabel Mobile App | $497/mo or $1491/quarter | | Whitelabel Zap | $50/mo | | HL Certificate Program | $97/mo or $970/yr | | Advanced Account Setup | $1000 | | HIPAA Compliance | $297/mo | ### **Premium Support** Premium Support gives agencies access to enhanced support options beyond standard support channels. Depending on the current package, this may include faster response paths, dedicated technical account management, a private Slack channel, and quarterly business reviews. **Pricing:** $500/mo or $5000/yr **Related Article:** [Overview of Premium Customer Support](https://docs.ghlcustomercare.com/docs/customer-support/premium-support-upgrade/overview-of-premium-customer-support) ### **Whitelabel Mobile App** The Whitelabel Mobile App allows agencies to offer a branded mobile app experience to clients or end users. This helps agencies strengthen brand presence while giving clients a dedicated mobile experience connected to their GHL Customer Care tools. **Pricing:** $497/mo or $1491/quarter **Related Article:** [Whitelabel Mobile App](https://docs.ghlcustomercare.com/docs/mobile-and-desktop-app/whitelabel-mobile-app/how-to-promote-and-customize-your-whitelabel-mobile-app-a-comprehensive-guide) ### **Whitelabel Zap** Let our experienced team create a Zap with your agency branding, syncing more leads into your whitelabelled GHL Customer Care account in no time! **Pricing:** $50/mo **Learn More:** Whitelabel Zaps ### **HL Certificate Program** The HL Certificate Program is an education-focused offering for users who want to build product knowledge, improve platform confidence, or validate GHL Customer Care skills. This program is useful for agencies and team members who want structured training around GHL Customer Care tools and workflows. **Pricing:** $97/mo or $970/yr **Learn More:** GHL Customer Care Certifications ### **Advanced Account Setup** Advanced Account Setup is a done-with-you setup service for agencies that want expert help configuring their GHL Customer Care account. It includes guided setup, consulting, and implementation support. **Pricing:** $1000 **Learn More:** Advanced Account Setup ### **HIPAA Compliance** HIPAA Compliance supports agencies or clients that need additional compliance controls for protected health information workflows. GHL Customer Care accounts are not HIPAA compliant by default. HIPAA Compliance is a paid upgrade that must be enabled for the agency and then configured for the required sub-accounts. **Pricing:** $297/mo as an account-wide add-on. Agencies on any plan can subscribe to HIPAA Compliance. Once purchased and enabled, HIPAA Compliance cannot be deactivated. **Related Article:** [HIPAA Compliance With GHL Customer Care](https://docs.ghlcustomercare.com/docs/compliance/compliance-2/hipaa-compliance-with-ghl-customer-care) --- ## **Frequently Asked Questions** **Q: What is Rebilling?** Rebilling allows agencies to pass on-going costs to sub-accounts. Rebilling is commonly used for services such as Phone System usage, Email System usage and AI usage. With rebilling, GHL Customer Care charges the agency through the Agency Wallet first, and then the agency charges the sub-account for the usage it generated. This can be done at cost or with a markup. - **Rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan**for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. ![Step 1 of 2: Rebilling without markup is available on the $297/mo Unlimited plan…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070720551/original/UlJUrBo3_Gh2aq1aTOJ52jXJGWjxGbUHtQ.jpeg) **Step 1 of 2: Rebilling without markup is available on the $297/mo Unlimited plan…** This screenshot accompanies step 1 of 2 in the "Frequently Asked Questions" section of "GHL Customer Care Pricing Guide". At this point in the walkthrough you rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. The next step is to rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. - What this covers: Rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. - Controls: Agency View, Reselling - Next: Rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. Full procedure: 1. Rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. <- this image 2. Rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. - **Rebilling with agency markup is available on the $497/mo Agency Pro plan** and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. ![Step 2 of 2: Rebilling with agency markup is available on the $497/mo Agency Pro…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070720584/original/HjIJ64g0EpvRyzisLvaVArlDxyyySZY-8Q.jpeg) **Step 2 of 2: Rebilling with agency markup is available on the $497/mo Agency Pro…** This screenshot accompanies step 2 of 2 in the "Frequently Asked Questions" section of "GHL Customer Care Pricing Guide". At this point in the walkthrough you rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. - What this covers: Rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. - Controls: Agency View, Reselling Full procedure: 1. Rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. 2. Rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. <- this image For full setup steps, wallet flow examples, SaaS Mode behavior, and additional details, see [How Rebilling Works](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained). **Q: What is Reselling?** Similar to rebilling, reselling is offering one of our reselling services to a Sub-Account. Reselling is commonly used for services such as Online Listings, WhatsApp and the Branded Client Portal App. Unlike rebilling, which is usually tied to usage-based charges, reselling is typically used when an agency packages a GHL Customer Care service as a product or subscription. Agency owners will be charged the “GHL Customer Care Price” by GHL Customer Care for each Sub-Account that a feature is enabled for. However, they will be able to recover the cost, if they so choose, by enabling “re-sell” in-app. They can choose to offer it at the GHL Customer Care Price or a higher re-sell price, allowing a profit to be generated. The settings for these services can be found in the **Agency View** \> **Reselling** **Q: What is an SMS Segment?** A segment is a portion of an SMS message used by carriers to send and calculate costs. Each SMS is divided into segments based on its length, with longer messages requiring multiple segments. Since charges are based on the number of segments, longer messages cost more. See [What the Heck is a Segment by Twilio](https://www.twilio.com/blog/what-the-heck-is-a-segment-html) for a more in-depth explanation. **Q: Am I Charged for Unanswered Calls?** If you call someone and they do not pick up and you do not leave a voicemail - you are generally not charged for this call. Some restrictions may apply based on the outcome of the call and the type of call you are attempting. **Q: What are the differences between Basic and Advanced API Access?** Learn more about our Developer documentation and join our Dev Community at: https://developers.https://ghlcustomercare.com/ ![Frequently Asked Questions (image 6 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155011791244/original/NV5bWkfOBjBijowGjsXV1cJ1x6jxb8mgQQ.png) **Frequently Asked Questions (image 6 of 6)** This screenshot appears in the "Frequently Asked Questions" section of "GHL Customer Care Pricing Guide". The text alongside this image reads: Learn more about our Developer documentation and join our Dev Community at: https://developers.https://ghlcustomercare.com/. - What this covers: Learn more about our Developer documentation and join our Dev Community at: https://developers.https://ghlcustomercare.com/ - Controls: Agency View, Reselling Full procedure: 1. Rebilling without markup is available on the $297/mo Unlimited plan and $497/mo Agency Pro plan for supported services, except where a product has separate requirements. Rebilling without markup allows agencies to pass supported usage-based costs to sub-accounts at the same price GHL Customer Care charges the agency. GHL Customer Care charges the agency first through the Agency Wallet. When rebilling is enabled, the sub-account is then charged for the usage it generated. 2. Rebilling with agency markup is available on the $497/mo Agency Pro plan and is part of SAAS mode. Rebilling with markup allows the agency to charge more than cost for supported services and keep the difference as profit. GHL Customer Care still charges the agency first, but the sub-account is charged the agency’s marked-up price. This margin can be set in the Sub-Account Settings or in the SaaS Configurator. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com