In This Article What is Booking Redirect? Who is this applicable for? What do you need? Uploading Feeds Tips for Success How to Disable Integration? What…
2 min read548 words6 explained imagesUpdated Wed, 17 Jul, 2024 at 5:09 AM
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Google Booking Redirect a.k.a Google Organic Booking refers to the process of customers finding and booking services directly from a business's Google My Business (GMB) listing, without any involvement of third-party booking platforms or paid advertisements. When users search for a specific service or business on Google, and the business has enabled booking functionality through their GMB profile, customers can book appointments or services directly from the search results page or the business's Google Maps listing.
This feature allows businesses to streamline the booking process for potential customers, providing a convenient way for users to schedule appointments without visiting the business's website or using external booking platforms. Google Organic Booking helps businesses attract and convert local customers by making the booking experience seamless and accessible directly from Google search.
Who is this applicable for?
This feature can be used by users who have businesses in the following countries:
Who is this applicable for? (image 1 of 6)What this shows This feature can be used by users who have businesses in the following countries:What this showsIllustrates the "Who is this applicable for?" section of "Google Organic Booking".This screenshot appears in the "Who is this applicable for?" section of "Google Organic Booking". The text alongside this image reads: This feature can be used by users who have businesses in the following countries. Immediately after, the guide continues: Following are the Business verticals this is applicable for with some exclusions.Image 1 of 6What this coversThis feature can be used by users who have businesses in the following countries:
Buttons and menus referencedBusiness verticals
Next stepFollowing are the Business verticals this is applicable for with some exclusions
Following are the Business verticals this is applicable for with some exclusions
Who is this applicable for? (image 2 of 6)What this shows Following are the Business verticals this is applicable for with some exclusionsWhat this showsIllustrates the "Who is this applicable for?" section of "Google Organic Booking".This screenshot appears in the "Who is this applicable for?" section of "Google Organic Booking". The text alongside this image reads: Following are the Business verticals this is applicable for with some exclusions. Immediately after, the guide continues: You must have a Google Business Profile for this feature.Image 2 of 6What this coversFollowing are the Business verticals this is applicable for with some exclusions
Buttons and menus referencedBusiness verticals
Next stepYou must have a Google Business Profile for this feature
What do you need?
You must have a Google Business Profile for this feature
Uploading Feeds
Go to Calendars Settings > Connections > Organic Booking Redirect
Step 1: Primary Action Feed (Book Online Button)
Create a Booking Page:
Set up a Service Menu or a Group of services. This detailed view helps customers choose services easily.
Upload the Primary Action Feed:
This link enables customers to directly book services. Ensure it’s active and user-friendly.
The Primary Feed action link would be added to the Book Online button as shown in the below example
Step 1: Primary Action Feed (Book Online Button) (image 3 of 6)What this shows The Primary Feed action link would be added to the Book Online button as shown in the below exampleWhat this showsIllustrates the "Step 1: Primary Action Feed (Book Online Button)" section of "Google Organic Booking".This screenshot appears in the "Step 1: Primary Action Feed (Book Online Button)" section of "Google Organic Booking". The text alongside this image reads: The Primary Feed action link would be added to the Book Online button as shown in the below example. Immediately after, the guide continues: List Your Services: Upload Individual Service Feeds.Image 3 of 6What this coversThe Primary Feed action link would be added to the Book Online button as shown in the below exampleNext stepList Your Services: Upload Individual Service Feeds:
Step 2: Individual Service Booking
List Your Services:
Any calendar which you have created can be used here which would show up under the services tab on Google
Upload Individual Service Feeds:
If you want certain calendars (services) to be shown you can select those Calendars in the Individual Service Booking dropdown.
Ensure the Calendars have Description:
Please ensure that the calendars you are selecting have a clear description matching to the Name of the Calendar / Service. This is crucial to get these validated on Google's end.
It usually takes 1-2 weeks for the feeds and profiles to be verified for the first time.
The Calendars which you upload in the Service Feed would appear on Google similar to the example shown below.
Step 2: Individual Service Booking (image 4 of 6)What this shows The Calendars which you upload in the Service Feed would appear on Google similar to the example shown below.What this showsIllustrates the "Step 2: Individual Service Booking" section of "Google Organic Booking".This screenshot appears in the "Step 2: Individual Service Booking" section of "Google Organic Booking". The text alongside this image reads: The Calendars which you upload in the Service Feed would appear on Google similar to the example shown below. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Clear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names. Link Accuracy: Please ensure that you are selecting only service menu or group in the Primary Action Feed and Individual….Image 4 of 6What this coversThe Calendars which you upload in the Service Feed would appear on Google similar to the example shown below.
Fields in this part of the guideList Your Services:
Next stepClear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names. Link Accuracy: Please ensure that you are selecting only service menu or group in the Primary Action Feed and Individual calendars Service Links Regular Updates: Keep your information current. Update your offerings and descriptions as needed for accuracy.All 2 steps in this procedure
List Your Services:
Upload Individual Service Feeds:
Tips for Success:
Clear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names.
Link Accuracy: Please ensure that you are selecting only service menu or group in the Primary Action Feed and Individual calendars Service Links
Regular Updates: Keep your information current. Update your offerings and descriptions as needed for accuracy.
How to Disable Integration?
Users have the option to disable Google Organic Booking with a simple toggle in Calendar Settings. By disabling the integration, the system refrains from uploading any feed to Google. Consequently, the end customers won't find the option to discover and book services directly from a business's Google My Business (GMB) listing.
To disable the integration:
Navigate to Calendar Settings > Connections Tab
In the Account Connections tab, locate the Google Organic Booking section.
Toggle the switch to disable Google Organic Booking.
How to Disable Integration? (image 5 of 6)What this shows Navigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section.What this showsIllustrates the "How to Disable Integration?" section of "Google Organic Booking".This screenshot appears in the "How to Disable Integration?" section of "Google Organic Booking". The text alongside this image reads: Navigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section. Toggle the switch to disable Google Organic Booking. The navigation path used here is Calendar Settings > Connections Tab In.Path: Calendar Settings > Connections Tab InImage 5 of 6Where to goNavigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section. Toggle the switch to disable Google Organic Booking.
Buttons and menus referencedsimple toggleGoogle My Business (GMB) listing.
All 3 steps in this procedure
Navigate to Calendar Settings > Connections Tab
In the Account Connections tab, locate the Google Organic Booking section.
Toggle the switch to disable Google Organic Booking.
How to Disable Integration? (image 6 of 6)What this shows Navigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section.What this showsIllustrates the "How to Disable Integration?" section of "Google Organic Booking".This screenshot appears in the "How to Disable Integration?" section of "Google Organic Booking". The text alongside this image reads: Navigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section. Toggle the switch to disable Google Organic Booking. The navigation path used here is Calendar Settings > Connections Tab In.Path: Calendar Settings > Connections Tab InImage 6 of 6Where to goNavigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section. Toggle the switch to disable Google Organic Booking.
Buttons and menus referencedsimple toggleGoogle My Business (GMB) listing.
All 3 steps in this procedure
Navigate to Calendar Settings > Connections Tab
In the Account Connections tab, locate the Google Organic Booking section.
Toggle the switch to disable Google Organic Booking.
Frequently asked questions
What is Booking Redirect?
Google Booking Redirect a.k.a Google Organic Booking refers to the process of customers finding and booking services directly from a business's Google My Business (GMB) listing, without any involvement of third-party booking platforms or paid advertisements. When users search for a specific service or business on Google, and the business has enabled booking functionality through their GMB profile, customers can book appointments or services directly from the search results page or the business's Google Maps listing. This feature allows businesses to streamline the booking process for potential customers, providing a convenient way for users to schedule appointments without visiting the business's website or using external booking platforms. Google Organic Booking helps businesses attract and convert local customers by making the booking experience seamless and accessible directly from…
Who is this applicable for?
This feature can be used by users who have businesses in the following countries: Following are the Business verticals this is applicable for with some exclusions
What do you need?
You must have a Google Business Profile for this feature
How to Disable Integration?
Users have the option to disable Google Organic Booking with a simple toggle in Calendar Settings. By disabling the integration, the system refrains from uploading any feed to Google. Consequently, the end customers won't find the option to discover and book services directly from a business's Google My Business (GMB) listing. To disable the integration: Navigate to Calendar Settings > Connections Tab In the Account Connections tab, locate the Google Organic Booking section. Toggle the switch to disable Google Organic Booking.
