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Video 1Open in a new tab GHL Customer Care’s App Marketplace supports usage‑based pricing so developers can charge per execution, per message, or per custom event—and agencies can add markups and set daily limits. This article explains what the model is, how pricing modules work, and how to configure markup, limits, and charge flow. Follow the concise, role‑based steps to launch confidently and keep client billing transparent.
What is Marketplace Usage‑Based Pricing and Agency Rebilling?
Usage‑based pricing ties charges directly to app activity so costs scale with actual usage rather than flat subscriptions. Agency rebilling lets agencies resell those per‑use charges with their own markup so they can maintain margin while centralizing client billing.
Usage‑based pricing covers three modules: per‑execution fees for Actions/Triggers, per‑message fees for Conversation Providers (with separate inbound and outbound rates), and custom per‑usage fees for app‑defined events posted through the Marketplace billing APIs. Agency rebilling applies an agency‑set markup to these per‑use charges and bills the appropriate wallet based on your rebilling setup.
Key Benefits of Marketplace Usage‑Based Pricing and Agency Rebilling
Educational description: Knowing the advantages helps teams decide when consumption‑based billing makes sense and how to protect budgets and margins.
Aligned costs: charges track real activity instead of flat, fixed plans
Granular control: choose per‑execution, per‑message (inbound/outbound), or custom events
Agency margin: markup controls let agencies add profit on top of developer pricing
Spend protection: daily usage limits cap consumption to avoid bill shock
Clarity on billing: wallet charge flow clarifies who is billed with/without rebilling
Usage-Based Pricing Modules
App developers can now set a per-usage price on their Marketplace apps. An app can have a usage-based price for three modules:
Per‑Execution Pricing for Marketplace Actions and Triggers
Charge each time an action or trigger runs, which works well for workflow‑heavy or automation‑driven apps.
Unit: each execution of a supported action or trigger.
Typical uses: premium actions, data enrichment, sync steps.
Where to configure: App → Pricing → enable Actions & Triggers and set the per‑execution price.
Per‑Message Pricing for Conversation Providers
Messaging costs can vary by direction and channel. Separate inbound and outbound rates keep pricing aligned to the real cost of delivery and handling.
Unit: each message handled by the Conversation Provider.
Directional pricing: set distinct Inbound and Outbound prices.
Where to configure: App → Pricing → Conversation Provider pricing fields.
Custom Per‑Usage Pricing for App‑Specific Events
Bill for unique events—like minutes, tokens, or other units—by defining your own event and posting usage with the billing APIs.
Unit examples: per minute (e.g., AI voice), per token, per scanned item.
Where to configure: App → Pricing → Custom Event (API‑billed) and define price/unit; post usage via billing APIs.
Validation: post test usage and confirm charges appear before go‑live.
Billing Controls & Protections
One compact table summarizing markup, charge flow, and usage limits to speed configuration and reconciliation.
Item
What it does
Where to configure
Impact on billing
Key notes
Agency Markup
Adds margin to developer per‑use pricing
App Marketplace → App Reselling (Usage‑Based)
Increases per‑unit price billed to client (when rebilling ON)
App‑level; not client‑specific
Rebilling ON
Bills the client's sub‑account wallet
Agency billing settings (Rebilling)
Usage charges debit sub‑account wallet
Verify wallets are funded
Rebilling OFF
Bills the agency wallet
Agency billing settings (Rebilling)
Usage charges debit agency wallet
Monitor agency wallet balance
Daily Usage Limits
Caps daily billable units per app
App Marketplace → Usage Limits
Usage pauses at cap; resumes next day
Set caps to match budget/volume
How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling
Proper configuration ensures correct pricing, accurate posting of usage events, and predictable client billing.
Go to App Marketplace → open the app → App Reselling (Usage‑Based).
Select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save.
Step 2 of 5: Select Set Usage‑Based Pricing (or equivalent) and enter your markup…What this shows Step 2 of 5: Select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save.What this showsShows what to fill in for step 2 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace".This animation accompanies step 2 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace". At this point in the walkthrough you select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save. The next step is to go to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.Step 2 of 5Image 1 of 3What to fill inSelect Set Usage‑Based Pricing (or equivalent) and enter your markup; Save.
Buttons and menus referencedSet Usage‑Based PricingmarkupApp MarketplaceApp ResellingUsage LimitsRebillingPricingDetailsDiscover
Next stepGo to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.All 5 steps in this procedure
Go to App Marketplace → open the app → App Reselling (Usage‑Based).
Select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save. this image
Go to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.
Ensure Rebilling is enabled so eligible charges debit the sub‑account wallet.
Where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder.
Go to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.
Ensure Rebilling is enabled so eligible charges debit the sub‑account wallet.
Where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page.
Step 5 of 5: Where can I see the app's usage-based charges? If an app has…What this shows Step 5 of 5: Where can I see the app's usage-based charges?What this showsShows what this covers for step 5 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace".This screenshot accompanies step 5 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace". At this point in the walkthrough you where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder.Step 5 of 5Image 2 of 3What this coversWhere can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder.
Buttons and menus referencedPricingDetailsDiscoverApp MarketplaceApp ResellingSet Usage‑Based PricingmarkupUsage LimitsRebilling
All 5 steps in this procedure
Go to App Marketplace → open the app → App Reselling (Usage‑Based).
Select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save.
Go to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.
Ensure Rebilling is enabled so eligible charges debit the sub‑account wallet.
Where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder. this image
For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder. Step 5 of 5: Where can I see the app's usage-based charges? If an app has…What this shows Step 5 of 5: Where can I see the app's usage-based charges?What this showsShows what this covers for step 5 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace".This screenshot accompanies step 5 of 5 in the "How To Set Up Marketplace Usage‑Based Pricing and Agency Rebilling" section of "Usage Based Pricing on App Markeptlace". At this point in the walkthrough you where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder.Step 5 of 5Image 3 of 3What this coversWhere can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder.
Buttons and menus referencedPricingDetailsDiscoverApp MarketplaceApp ResellingSet Usage‑Based PricingmarkupUsage LimitsRebilling
All 5 steps in this procedure
Go to App Marketplace → open the app → App Reselling (Usage‑Based).
Select Set Usage‑Based Pricing (or equivalent) and enter your markup; Save.
Go to App Marketplace → Usage Limits and set daily caps per client/sub‑account; Save.
Ensure Rebilling is enabled so eligible charges debit the sub‑account wallet.
Where can I see the app's usage-based charges? If an app has usage-based pricing, the pricing details are listed in the Pricing section of the app's Details page. For Workflow Actions and Triggers, the usage pricing is also listed in the Discover tab in the Workflow builder. this image
Frequently Asked Questions
Q: Who is billed when rebilling is on vs. off? With rebilling on, the sub‑account wallet is charged. With rebilling off, the agency wallet is charged.
Q: Can I set different inbound and outbound message prices? Yes. Conversation Providers support separate inbound and outbound per‑message rates.
Q: Are markups per app or per client? Markups are configured at the app level for usage‑based apps. Clients see only the agency price.
Q: What happens when a daily limit is reached? Billable usage for that app pauses for the rest of the day and resumes after the daily reset.
Q: Can subscription and usage pricing be used together? Yes. Use subscriptions for access and usage‑based pricing for consumption when supported by the app.
Q: How do I test before rolling out to clients? Developers can post test usage via the billing APIs; agencies can verify charges and limit behavior on their markup and limits screens.
Q: Where do I view usage‑based charges? Review charges in relevant App Marketplace views and wallets; some usage may also be visible where the app is discovered (e.g., Workflows Discover) depending on the module.
