# How to create Emails using Content AI?

> Writing emails with Content AI offers several benefits, like generating content faster and more efficiently, tailoring Content to specific business needs, and saving time for other tasks. Content AI can generate different email contexts and variations.

- Source: https://docs.ghlcustomercare.com/docs/ai-employee/content-ai-in-the-email-builder/how-to-create-emails-using-content-ai
- Section: AI Employee / Content AI in the Email Builder
- Reading time: 4 min
- Images: 19, each explained below

---
Writing emails with Content AI offers several benefits, including generating content faster and more efficiently, tailoring Content to specific business needs, and saving time for other tasks. Content AI can generate different email contexts and variations, including promotional emails, introduction emails, coupons/discounts, recurring newsletters, testimonials, cold outreach, and content/giveaways. It can also be used to create subject lines and variations. 

#### **Covered in this Article**

#### [**Content AI in Emails**](#content-ai-in-emails-2)

-   #### [Who is this feature going to be useful for?](#who-is-this-feature-going-to-be-useful-for-2)
    
-   #### [The benefits of using Content AI for Emails.](#the-benefits-of-using-content-ai-for-emails-2)
    
-   #### [How to Enable Content AI?](#how-to-enable-content-ai-2)
    
-   #### [Pricing](#pricing-2)
    

#### [**How to get started with Content AI for the Email Text block?**](#how-to-get-started-with-content-ai-for-the-email-text-block-2)

#### **[How to get started with Content AI for button blocks?](#how-to-get-started-with-content-ai-for-button-blocks-2)**

#### [**How to get started with Content AI for the subject line?**](#how-to-get-started-with-content-ai-for-the-subject-line-2)

---

## **Content AI in Emails**

Writing assistant Content AI helps generate 10X faster, more effortless, and better Content. Content AI in Emails generates outlines, introductions, specific sections, and variations for different email contexts, including promotional emails, introduction emails, coupons/discounts, recurring newsletters, testimonials, cold outreach, and content/giveaways. It can also be used to create subject lines and variations. Using Content AI in Emails makes creating email content faster and more efficient while allowing for tailored Content based on specific business needs.

### **Who is this feature going to be useful for?**

The Content AI feature in emails can be helpful for businesses of all sizes that engage in email marketing. It can benefit individuals, small businesses, and larger organizations by providing a fast and efficient way to create email content. The feature can help companies with limited resources, allowing them to create professional-quality emails without hiring a dedicated content writer or marketing specialist. 

### **The benefits of using Content AI for Emails.**

-   **Faster and more efficient content creation:** Content AI can generate outlines, introductions, and specific sections for emails, which can save time and reduce the effort required to create content from scratch.
-   **Tailored Content:** Content AI can help businesses tailor their email content to specific contexts, such as promotional emails, introduction emails, coupons/discounts, recurring newsletters, testimonials, cold outreach, and content/giveaways.
-   **Variations for A/B testing:** Content AI can create variations of email content, including subject lines, which can be used for A/B testing to determine the most effective Content.
-   **Usage-based pricing:** Content AI is charged with usage-based pricing per word usage, making it a cost-effective solution for businesses of all sizes.
-   **User-friendly interface:** Content AI is easy to use, with a drag-and-drop interface that allows users to create emails quickly and efficiently.

---

## **How to Enable Content AI?**

Access the feature using the Agency Settings >> Company option to enable Content AI. Then, you can enable Content AI. It is available for all the plans. Businesses can set the re-billing by going to the SaaS configurator or Going to SubAccounts > manage clients if they are on 497plan with SaaS.

To enable Content AI, users can access the feature by going to their account settings and allowing it. 

Go to the **Agency Settings >Company> Enable Content AI to enable Content AI.** 

![How to Enable Content AI? (image 1 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48286003716/original/LX0hp0KDagJogdqACyaUU0mUiov_nSGxOA.png)

**How to Enable Content AI? (image 1 of 19)**

This screenshot appears in the "How to Enable Content AI?" section of "How to create Emails using Content AI?". The text alongside this image reads: Go to the Agency Settings >Company> Enable Content AI to enable Content AI. The navigation path used here is Agency Settings > Company > Enable Content AI. Immediately after, the guide continues: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*.

- Path: Agency Settings > Company > Enable Content AI
- Where to go: Go to the Agency Settings >Company> Enable Content AI to enable Content AI.
- Next: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*

---

## **Pricing**

Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words\*

**Please Note:**

The first 500 words are FREE for each sub-account.

---

## **How to get started with Content AI for the Email Text block?**

Go to **Marketing> Emails > Email Campaigns>Create Campaign or Edit an existing campaign.**

**Please Note:** 

Content AI is available in Email Templates as well as and Email Campaigns.

![How to get started with Content AI for the Email Text block? (image 2 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290838680/original/O5b-mPTTbC1Ub686FwOFB7deBpDRSD0kGw.png)

**How to get started with Content AI for the Email Text block? (image 2 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

For Email Templates, head to **Marketing>Emails>Templates>New,** or **Edit an existing template**

![How to get started with Content AI for the Email Text block? (image 3 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290838543/original/EnO2k3q6-SenoxZwlzLozOinpKVMFcMZkA.png)

**How to get started with Content AI for the Email Text block? (image 3 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Inside the Email Builder, You can either drag and drop a new Text Block:

![How to get started with Content AI for the Email Text block? (image 4 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290841614/original/UBijCv0lSzQwfWDy6_MZvZ0yHyXoU6NL9A.gif)

**How to get started with Content AI for the Email Text block? (image 4 of 19)**

This animation appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Or you could edit an existing Text Block:

![How to get started with Content AI for the Email Text block? (image 5 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290844460/original/pTzYSh8Yp8JF4gD0afcwoJQMlzMIkVUkhQ.gif)

**How to get started with Content AI for the Email Text block? (image 5 of 19)**

This animation appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Click on the **Content AI** button above the text editor block:

![How to get started with Content AI for the Email Text block? (image 6 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290847993/original/NB2UnRIXOs8DSKMNFrLN0z07i_kgM6Uvpg.png)

**How to get started with Content AI for the Email Text block? (image 6 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

It would be best to start by Selecting the context in the **Select Context** dropdown. It will ask you to choose the option of contexts like: 

-   promotional email
-   introduction email
-   coupon/discount
-   recurring newsletter
-   testimonial
-   cold outreach
-   content/giveaway
-   other, if the email context is not mentioned in the dropdown and you'd prefer a broader category. 

![How to get started with Content AI for the Email Text block? (image 7 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290848183/original/auQaJxMo0S4yLtTmen31EzJQ-7OuKkqiVw.png)

**How to get started with Content AI for the Email Text block? (image 7 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

You can then add the **Content Title.**

![How to get started with Content AI for the Email Text block? (image 8 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290849161/original/_YK8wO4fPZtVF1tzZaVubpRdTQnWvTuZkA.png)

**How to get started with Content AI for the Email Text block? (image 8 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Then write a Content Description of up to 3 lines.

![How to get started with Content AI for the Email Text block? (image 9 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290849629/original/X3_T9KmixYjfnBwmoJwMroVQDbbva-PjMw.png)

**How to get started with Content AI for the Email Text block? (image 9 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

You also need to **Select the Writing tone.**

![How to get started with Content AI for the Email Text block? (image 10 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290849591/original/S3j6wngQaIbtPE_N7XkVVJlk89dNSu7IBA.png)

**How to get started with Content AI for the Email Text block? (image 10 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

And then finally, you would need to choose the **Number of Variations** you want to create before you click on **Generate**.

![How to get started with Content AI for the Email Text block? (image 11 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290957326/original/H6LhpeTNrmNFK5MhLCzFcKFLIJIb-rk8mA.png)

**How to get started with Content AI for the Email Text block? (image 11 of 19)**

This screenshot appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Once you click on **Generate,** it should generate the desired variations, which may take five to ten seconds, depending on the Number of Variations. It will then ask you which of the Variations you want to use. Click on **Copy** next to the one you want to use, and then click **Continue.**

![How to get started with Content AI for the Email Text block? (image 12 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290965318/original/Z5skfPUmmdtKs2c5LnA3oXBfv-6etMRVMw.gif)

**How to get started with Content AI for the Email Text block? (image 12 of 19)**

This animation appears in the "How to get started with Content AI for the Email Text block?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

---

## **How to get started with Content AI for button blocks?**

Go to **Marketing> Emails > Email Campaigns>Create Campaign or Edit an existing campaign.**

**Please Note:** 

Content AI is available in Email Templates as well as and Email Campaigns.

![How to get started with Content AI for button blocks? (image 13 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290838680/original/O5b-mPTTbC1Ub686FwOFB7deBpDRSD0kGw.png)

**How to get started with Content AI for button blocks? (image 13 of 19)**

This screenshot appears in the "How to get started with Content AI for button blocks?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

For Email Templates, head to **Marketing>Emails>Templates>New,** or **Edit an existing template**

![How to get started with Content AI for button blocks? (image 14 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290838543/original/EnO2k3q6-SenoxZwlzLozOinpKVMFcMZkA.png)

**How to get started with Content AI for button blocks? (image 14 of 19)**

This screenshot appears in the "How to get started with Content AI for button blocks?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Drag and drop a **Button Element** into the Email body, then click on **Content AI.**

![How to get started with Content AI for button blocks? (image 15 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290967414/original/WA4laIG5ZtE8oYArPV_cX_40tEjnnSrj2g.gif)

**How to get started with Content AI for button blocks? (image 15 of 19)**

This animation appears in the "How to get started with Content AI for button blocks?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

Enter **Content Description** to describe what kind of text you want to generate; choose the **Number of Variations** you wish to create, and then click on **Generate.**  It will then ask you which of the Variations you want to use. Click on **Copy** next to the one you want to use, and then click **Continue.**

![How to get started with Content AI for button blocks? (image 16 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290977666/original/wcXZ7m4OjYYteQypW8W0QymyMBLeOokP9g.gif)

**How to get started with Content AI for button blocks? (image 16 of 19)**

This animation appears in the "How to get started with Content AI for button blocks?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

---

## **How to get started with Content AI for the subject line?**

Once the Email Campaign content is created, Content AI is available in the subject line in the **send and schedule** screen.

![How to get started with Content AI for the subject line? (image 17 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290986006/original/V1UABXMPbo7vuq1W2OajCCh4M0d9RlCzJA.png)

**How to get started with Content AI for the subject line? (image 17 of 19)**

This screenshot appears in the "How to get started with Content AI for the subject line?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

![How to get started with Content AI for the subject line? (image 18 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290986036/original/SxQnEKs48vKix4gTv4tsi-jCXZ89WihXDw.png)

**How to get started with Content AI for the subject line? (image 18 of 19)**

This screenshot appears in the "How to get started with Content AI for the subject line?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

You will then need to provide a **Content Description,** Choose the **Writing tone,** and the **Number of Variations** you want to generate, and then click **Generate.**

![How to get started with Content AI for the subject line? (image 19 of 19)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/48290985861/original/lsnuNLP8cZoFS7jeIJoZzBCBCtTn7OEQOg.gif)

**How to get started with Content AI for the subject line? (image 19 of 19)**

This animation appears in the "How to get started with Content AI for the subject line?" section of "How to create Emails using Content AI?". The text alongside this image reads: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*. This part of the guide covers 2 fields, listed below.
- What this covers: Content AI is charged with a usage-based pricing per word usage. The pricing is $0.09/1000 words*
- Fields: promotional email, introduction email
- Controls: Marketing>Emails>Templates>New,, Edit an existing template, Content AI, Select Context, Content Title., Select the Writing tone., Number of Variations, Generate, Generate,, Copy, Continue., Button Element

Example values (illustrative, not read from the screenshot):

- promotional email: priya.raman@northgatedental.com
- introduction email: priya.raman@northgatedental.com

Full procedure:

1. promotional email
2. introduction email
3. coupon/discount
4. recurring newsletter
5. testimonial
6. cold outreach
7. content/giveaway
8. other, if the email context is not mentioned in the dropdown and you'd prefer a broader category.

It will then ask you which of the Variations you want to use. Click on **Copy** next to the one you want to use, and then click **Continue.**

---

Documentation for GHL Customer Care. Support: support@ghlcustomercare.com