# How to Use Brand Voice and Brand Kit in Agent Studio > Learn how to apply Brand Voice and Brand Kit in GHL Customer Care Agent Studio to generate on-brand text, images, video, and audio automatically. - Source: https://docs.ghlcustomercare.com/docs/ai-employee/agent-studio/how-to-use-brand-voice-and-brand-kit-in-agent-studio - Section: AI Employee / Agent Studio - Reading time: 4 min - Images: 3, each explained below - Modified on Mon, 6 Jul at 11:42 PM --- Maintain consistent branding across AI-generated content by applying **Brand Voice** and **Brand Kit (Design Kit)** directly within Agent Studio. These settings help your AI agents generate text, images, videos, and audio that reflect your business’s messaging and visual identity. This article explains how branding works, how to configure it, and best practices for managing branded AI workflows. --- **TABLE OF CONTENTS** - [What are Brand Voice & Brand Kit?](#what-are-brand-voice-and-brand-kit) - [Key Benefits](#key-benefits) - [Supported AI Generation Nodes](#supported-ai-generation-nodes) - [Brand Board Sync](#brand-board-sync) - [Configure Brand Voice & Brand Kit](#configure-brand-voice-and-brand-kit) - [Multi-Brand Workflows](#multi-brand-workflows) - [Best Practices](#best-practices) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What are Brand Voice & Brand Kit?** Brand Voice and Brand Kit allow Agent Studio to automatically apply your branding to AI-generated content. A **Brand Voice** defines how your business communicates, including: - Tone - Messaging style - Personality - Writing guidelines - Call-to-action style A **Brand Kit (Design Kit)** defines your visual identity, including: - Colors - Logos - Fonts - Design elements Once selected, these settings are automatically passed to supported AI generation nodes. --- ## **Key Benefits** Using Brand Voice and Brand Kit helps create consistent AI-generated content while reducing manual editing. - **Consistent branding:** Keep text, images, videos, and audio aligned with your brand. - **Automatic synchronization:** Future AI generations use the latest Brand Board settings. - **Reduced editing:** Generate content that’s already on brand. - **Multi-brand support:** Assign different brands to different nodes within the same workflow. - **Centralized management:** Update your Brand Board once and future generations reflect those changes. --- ## **Supported AI Generation Nodes** Brand Voice and Brand Kit can be applied to the following AI Generation nodes: - Text Generation - Image Generation - Video Generation - Audio Generation Each node can use its own Brand Voice and Brand Kit, giving you flexibility across complex workflows. ![Supported AI Generation Nodes (image 1 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155074665274/original/hEZhle3jvNZRRric86KVkWia6ly-zM4bNg.png) **Supported AI Generation Nodes (image 1 of 3)** This screenshot appears in the "Supported AI Generation Nodes" section of "How to Use Brand Voice and Brand Kit in Agent Studio". The text alongside this image reads: Each node can use its own Brand Voice and Brand Kit, giving you flexibility across complex workflows. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Supported AI Generation nodes inside Agent Studio. - What this covers: Each node can use its own Brand Voice and Brand Kit, giving you flexibility across complex workflows. - Fields: Text Generation, Image Generation, Video Generation, Audio Generation - Next: Supported AI Generation nodes inside Agent Studio. Full procedure: 1. Text Generation 2. Image Generation 3. Video Generation 4. Audio Generation _Supported AI Generation nodes inside Agent Studio._ --- ## **Brand Board Sync** Agent Studio automatically retrieves your Brand Voice and Brand Kit from **Marketing → Brand Boards**. Updates to your Brand Board—such as new messaging, logos, colors, or fonts—are automatically applied to future AI generations. **Note:** Existing generated content is not updated retroactively. --- ## **Configure Brand Voice & Brand Kit** Applying branding to your AI generation nodes takes only a few steps. #### **Step 1:** Create a Brand Board Navigate to: **Marketing → Brand Boards** Create or manage your: - Brand Voice - Brand Kit (Design Kit) ![Step 1: Create a Brand Board (image 2 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155074665283/original/iEAR9nLN-mc6TRpaE94XY76ZhkbqXw3bUA.png) **Step 1: Create a Brand Board (image 2 of 3)** This screenshot appears in the "Step 1: Create a Brand Board" section of "How to Use Brand Voice and Brand Kit in Agent Studio". The text alongside this image reads: Brand Voice Brand Kit (Design Kit). For context, this section explains: Brand Boards page showing the Brand Voice and Design Kit tabs. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Brand Boards page showing the Brand Voice and Design Kit tabs. - What this covers: Brand Voice Brand Kit (Design Kit) - Fields: Brand Voice, Brand Kit (Design Kit) - Controls: Marketing → Brand Boards - Next: Brand Boards page showing the Brand Voice and Design Kit tabs. Full procedure: 1. Brand Voice 2. Brand Kit (Design Kit) _Brand Boards page showing the Brand Voice and Design Kit tabs._ #### **Step 2:** Open Agent Studio Navigate to: **AI Agents → Agent Studio** Open an existing AI Agent or create a new one. Add a supported AI Generation node. #### **Step 3:**  Select Your Brand Open the node settings. From the **Brand Voice** dropdown, you can: - Select an existing Brand Voice - Select **None** for non-branded content - Click **\+ Add New** to create a Brand Voice without leaving Agent Studio If supported, select a **Brand Kit (Design Kit)** using the same process. Click **Save** to apply your changes. ![Step 3: Select Your Brand (image 3 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155074665312/original/pF4A1OJ4oljqy66lC0orlVhR_3is3FGXPQ.png) **Step 3: Select Your Brand (image 3 of 3)** This screenshot appears in the "Step 3: Select Your Brand" section of "How to Use Brand Voice and Brand Kit in Agent Studio". The text alongside this image reads: Click Save to apply your changes. For context, this section explains: Select an existing Brand Voice Select None for non-branded content Click + Add New to create a Brand Voice without leaving Agent Studio. Immediately after, the guide continues: Brand Voice dropdown showing existing Brand Voices, + Add New, and the Save button. - How to confirm: Click Save to apply your changes. - Controls: Brand Voice, None, + Add New, Brand Kit (Design Kit), Save - Next: Brand Voice dropdown showing existing Brand Voices, + Add New, and the Save button. Full procedure: 1. Select an existing Brand Voice 2. Select None for non-branded content 3. Click + Add New to create a Brand Voice without leaving Agent Studio _Brand Voice dropdown showing existing Brand Voices,_ _**\+ Add New**__, and the Save button._ #### **Step 4:** Test Your Content Run a test before publishing to confirm your generated content matches your brand. Review: - Tone and messaging - Brand personality - Visual consistency - Overall quality If needed, update your Brand Board or select a different Brand Voice before testing again. #### **Step 5:** Publish Your Agent Once you’re satisfied with the results, publish your AI Agent or move it to the appropriate environment. Future AI generations will continue using the selected Brand Voice and Brand Kit until you choose different settings. --- ## **Multi-Brand Workflows** Each AI Generation node can use its own Brand Voice and Brand Kit, making it easy to manage multiple brands within a single workflow. Common use cases include: - Marketing agencies managing multiple clients - Franchise businesses with localized branding - Multiple product lines or business units - A/B testing messaging strategies Each node independently follows its assigned branding. --- ## **Best Practices** Following these recommendations helps maintain consistent branding across AI-generated content. - Configure your Brand Boards before building workflows. - Keep Brand Voice guidelines up to date. - Use descriptive Brand Voice names. - Test content after updating your Brand Board. - Create separate Brand Voices for each client or brand. - Select **None** only when intentionally creating generic content. - Review generated content before publishing. **Recommendation:** Configure your Brand Voice and Brand Kit in **Marketing → Brand Boards** before building agents, workflows, or funnels to minimize post-build edits. --- ## **Frequently Asked Questions** **Q: Do I need a Brand Board before using Brand Voice in Agent Studio?** Yes. Brand Voices and Brand Kits must be created in **Marketing → Brand Boards** before they can be selected inside Agent Studio. **Q: Can I create a new Brand Voice without leaving Agent Studio?** Yes. Select **\+ Add New** from the Brand Voice dropdown to create a new Brand Voice directly from the node. **Q: Can I generate content without branding?** Yes. Select **None** in the Brand Voice or Brand Kit dropdown to generate generic content. **Q: Will updating my Brand Board automatically update my workflows?** Future AI generations automatically use the latest Brand Board settings. Previously generated content is not updated. **Q: Can different nodes use different Brand Voices?** Yes. Each AI Generation node can use its own Brand Voice and Brand Kit. **Q: Which AI Generation nodes support Brand Voice and Brand Kit?** Branding is supported on **Text Generation, Image Generation, Video Generation, and Audio Generation** nodes. **Q: Can agencies manage multiple client brands?** Yes. Agent Studio supports multiple Brand Voices and Brand Kits, making it ideal for multi-client workflows. **Q: Does Brand Voice override my prompt?** No. Your prompt still directs the AI. Brand Voice provides additional context so the output aligns with your brand. --- ## **Related Articles** - [How to Create a Brand Board](https://docs.ghlcustomercare.com/docs/marketing/brand-board/how-to-create-a-brand-board) - [Brand Voice in Brand Boards](https://docs.ghlcustomercare.com/docs/marketing/brand-board/brand-voice-in-brand-boards) - [Brand Voice Integration in Content AI](https://docs.ghlcustomercare.com/docs/ai-employee/content-ai/brand-voice-integration-in-content-ai) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com