# Prospecting: Competitor Analysis Report > Generate a Competitor Analysis Report to compare your business’s online visibility with competitors, providing insights to help improve your online performance. - Source: https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-competitor-analysis-report - Section: Agency View / Prospecting Tool - Reading time: 3 min - Images: 4, each explained below - Modified on Wed, 28 Jan at 11:18 AM --- This article will guide you through how to generate a Competitor Analysis Report using GHL Customer Care’s powerful reporting tools. This feature helps you compare your business’s online listings and reviews with competitors, providing insights to help improve your online visibility and performance. --- **TABLE OF CONTENTS** - [What is the Competitor Analysis Report?](#what-is-the-competitor-analysis-report) - [Key Benefits of the Competitor Analysis Report](#key-benefits-of-the-competitor-analysis-report) - [How to Set Up the Competitor Analysis Report](#how-to-set-up-the-competitor-analysis-report) - [Compare Reports Tab](#compare-reports-tab) - [Listings & Reviews Insights](#listings-and-reviews-insights) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What is the Competitor Analysis Report?** The Competitor Analysis Report is an add-on to the **Marketing Audit Report**. It allows sub-accounts to compare their business listings and review metrics against up to three competitors. This benchmarking tool helps identify gaps, trends, and actionable areas for growth in digital presence and reputation. --- ## **Key Benefits of the Competitor Analysis Report** Understanding how your business stacks up against competitors is critical for digital growth. This report provides clarity and direction by surfacing actionable data. - Benchmark your listings and reviews performance against competitors. - Identify discrepancies in your business information online. - Uncover missed opportunities to improve visibility. - Track competitive trends in local SEO and customer sentiment. - Make informed, data-backed marketing decisions. - Re-run the analysis anytime with different competitors for deeper insights. --- ## **How to Set Up the Competitor Analysis Report** Activating the Competitor Analysis Report starts with the **Marketing Audit Report**. This ensures that your account has the necessary baseline data for comparison. Follow these steps: 1. Go to the **Reporting** tab 2. Select **Local** **Marketing** **Audit**. 3. Click **Generate Report** to run the Marketing Audit Report for the business. Wait for the report to finish processing. ![How to Set Up the Competitor Analysis Report (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155063709929/original/usXRY5r4WgzVR0aSG69riXeX6nNgAndGxw.png) **How to Set Up the Competitor Analysis Report (image 1 of 4)** This screenshot appears in the "How to Set Up the Competitor Analysis Report" section of "Prospecting: Competitor Analysis Report". The text alongside this image reads: Go to the Reporting tab Select Local Marketing Audit. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing. Immediately after, the guide continues: The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. - Where to go: Go to the Reporting tab Select Local Marketing Audit. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing. - Controls: Marketing Audit Report, Reporting, Local, Marketing, Audit, Generate Report - Next: The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. Full procedure: 1. Go to the Reporting tab 2. Select Local Marketing Audit. 3. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing. --- ## **Compare Reports Tab** The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. Here’s how to use it: 1. Navigate to **Compare Reports** inside the Audit Report section. ![Step 1 of 3: Navigate to Compare Reports inside the Audit Report section](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155063710067/original/A02eKhR77nDu7Af7PEeBID-YCV8ECZiQ8g.png) **Step 1 of 3: Navigate to Compare Reports inside the Audit Report section** This screenshot accompanies step 1 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you navigate to Compare Reports inside the Audit Report section. The next step is to enter the names of 3 distinct businesses to compare. These should be direct or local competitors. - Where to go: Navigate to Compare Reports inside the Audit Report section. - Controls: Compare Reports, 3 distinct businesses - Next: Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. Full procedure: 1. Navigate to Compare Reports inside the Audit Report section. <- this image 2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. 3. Click Compare Reports. 2. Enter the names of **3 distinct businesses** to compare. These should be direct or local competitors. ![Step 2 of 3: Enter the names of 3 distinct businesses to compare. These should be…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155063710100/original/dFHxa3cWJRiDCxvPAEf5rVMS0LNN5y7ecw.png) **Step 2 of 3: Enter the names of 3 distinct businesses to compare. These should be…** This screenshot accompanies step 2 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you enter the names of 3 distinct businesses to compare. These should be direct or local competitors. The next step is to click Compare Reports. - What to fill in: Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. - Controls: 3 distinct businesses, Compare Reports - Next: Click Compare Reports. Full procedure: 1. Navigate to Compare Reports inside the Audit Report section. 2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. <- this image 3. Click Compare Reports. 3. Click **Compare Reports**. ![Step 3 of 3: Click Compare Reports](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155063710134/original/IO5h4Q9rRiOKzjCO6yZiAYEErVTI8f4Y9A.png) **Step 3 of 3: Click Compare Reports** This screenshot accompanies step 3 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you click Compare Reports. For context, this section explains: The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. - What to click: Click Compare Reports. - Controls: Compare Reports, 3 distinct businesses Full procedure: 1. Navigate to Compare Reports inside the Audit Report section. 2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. 3. Click Compare Reports. <- this image The system will automatically analyze your listings and reviews against each competitor and generate a comprehensive Competitor Analysis Report. --- ## **Listings & Reviews Insights** Once the Competitor Analysis Report is generated, it provides detailed insights across two main areas: - **Listings Accuracy:** Highlights where your business has missing, inconsistent, or incorrect listings compared to competitors. This helps ensure your business is visible and accurately represented across directories. - **Reviews Performance:** Displays comparative review volume, star ratings, and sentiment. You can quickly gauge how your reputation stacks up and where you can focus to improve customer perception. These insights empower businesses to take immediate action, whether it’s correcting listing information or driving more positive reviews. --- ## **Frequently Asked Questions** **Q: Can I use this without generating the Marketing Audit Report?** No, the Competitor Analysis depends on the Audit Report data. You must generate the audit first. **Q: What businesses can I add for comparison?** You can input any businesses that appear in the same market. Ensure they’re distinct and relevant competitors. **Q: Can I rerun the analysis with different competitors?** Yes! Simply return to the Compare Reports tab, input new businesses, and generate a fresh comparison. **Q: How long does the report take to generate?** It typically completes within a few minutes after submission, depending on data availability. **Q: Can I export the Competitor Analysis Report?** Currently, exports are not supported, but screenshots and internal sharing within GHL Customer Care are available. --- ## [](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/understanding-the-grades-in-your-marketing-audit-report)**Related Articles** - [](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/understanding-the-grades-in-your-marketing-audit-report)[Understanding the Grades in Your Marketing Audit Report](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/understanding-the-grades-in-your-marketing-audit-report) - [Prospecting Tool: Grading Sheet and Sidebar in Marketing Report](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/prospecting-tool-grading-sheet-and-sidebar-in-marketing-report) - [Step-by-Step Guide on Customizing Audit Report Sections](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/step-by-step-guide-on-customizing-audit-report-sections) - [Analysing Website Performance of a prospect in the Marketing Audit Report](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/analysing-website-performance-of-a-prospect-in-the-marketing-audit-report) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com