# Free vs Premium Prospecting in GHL Customer Care

> Compare Free vs Premium Prospecting in GHL Customer Care. Learn features, differences, pricing, and which option is best for your agency needs.

- Source: https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/free-vs-premium-prospecting-in-ghl-customer-care
- Section: Agency View / Premium Prospecting
- Reading time: 4 min
- Images: 4, each explained below

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Understand the key differences between Free and Premium Prospecting in GHL Customer Care and choose the right option for your agency’s needs. This guide breaks down features, capabilities, and ideal use cases for each tier, helping you make informed decisions about lead generation, client outreach, and scaling your prospecting efforts.

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**TABLE OF CONTENTS**

-   [What is Prospecting?](#what-is-prospecting)
-   [What is GHL Customer Care Prospecting?](#what-is-ghl-customer-care-prospecting)
-   [How to Start with Prospecting in GHL Customer Care](#how-to-start-with-prospecting-in-ghl-customer-care)
-   [Premium Prospecting – Unlock the Full Power for $29/month](#premium-prospecting-unlock-the-full-power-for-29-month)
-   [What Do You Get with Premium Prospecting?](#what-do-you-get-with-premium-prospecting)
-   [Local SEO Heatmaps & Ranking](#local-seo-heatmaps-and-ranking)
    -   [Lead Generation Widget](#lead-generation-widget)
    -   [CRM & Outreach Integrations (Only available in Sub Accounts)](#crm-and-outreach-integrations-only-available-in-sub-accounts)
    -   [Automation Support  (Only available in Sub Accounts)](#automation-support-only-available-in-sub-accounts)
-   [How to Enable Premium Prospecting](#how-to-enable-premium-prospecting)
    -   [At the Agency Level](#at-the-agency-level)
    -   [At One or More Sub-Accounts](#at-one-or-more-sub-accounts)
-   [Quick Recap: Free vs. Premium](#quick-recap-free-vs-premium)

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## **What is Prospecting?**

**Prospecting** is the process of identifying and evaluating potential customers who are likely to benefit from your services. In GHL Customer Care, Prospecting is an intelligent lead generation tool that helps you **discover high-quality leads**, analyze their **marketing readiness**, and uncover **opportunities to pitch your services** — all from within your dashboard.

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## **What is GHL Customer Care Prospecting?**

GHL Customer Care’s Prospecting tool is built to **automate and simplify your lead generation** efforts. Instead of manually searching for businesses and running audits, you can now:

-   **Find and evaluate leads** using business data and AI
    
-   **Generate audit reports** for each lead, showcasing gaps in their marketing presence
    
-   Use this data to **upsell services**, demonstrate your value, and build your pipeline faster
    

You can access Prospecting in **two ways**:

1.  **Basic (Free Tier)**
    
2.  **Premium (Paid Subscription)**
    

![What is GHL Customer Care Prospecting? (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047851745/original/bVlHaxqcVCn4cxKXrmegIkcuXHe3XDL9_Q.jpeg)

**What is GHL Customer Care Prospecting? (image 1 of 4)**

This screenshot appears in the "What is GHL Customer Care Prospecting?" section of "Free vs Premium Prospecting in GHL Customer Care". The text alongside this image reads: Basic (Free Tier) Premium (Paid Subscription). This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Here is a Detailed article here.
- What this covers: Basic (Free Tier) Premium (Paid Subscription)
- Fields: Basic (Free Tier), Premium (Paid Subscription)
- Controls: Find and evaluate leads, Generate audit reports, upsell services, two ways, Basic (Free Tier), Premium (Paid Subscription)
- Next: Here is a Detailed article here.

Full procedure:

1. Find and evaluate leads using business data and AI
2. Generate audit reports for each lead, showcasing gaps in their marketing presence
3. Use this data to upsell services, demonstrate your value, and build your pipeline faster

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## **How to Start with Prospecting in GHL Customer Care**

Here is a [Detailed article here](https://docs.ghlcustomercare.com/docs/agency-view/core-functionality/how-to-generate-leads-using-the-ghl-customer-care-prospecting-tool).

**Basic Free Prospecting – Explore Before You Upgrade**

1.  If you're just getting started or want to test the tool, the **Free Tier** gives you access to essential features.
2.  How to Access in Agency:
    1.  Navigate to your **Agency Dashboard**
    2.  Click on the **“Prospecting”** tab in the left sidebar
    3.  Click **“Continue with Free”**
3.  How to Access in Sub Account  
    Free or Basic Prospecting in sub account only available to sub accounts marked as 'Agency Sub Account' - and this option is currently available in $497 plan
4.  What’s Included**:**
    1.  **5 Premium Reports/month**
    2.  **50 Basic Reports/day**
    3.  What's in a Basic Report?
5.  What's in a Basic Report?
    1.  Business Listings Audit
    2.  Basic **Google Business Profile** analysis
    3.  **Online Reputation** snapshot (reviews, ratings, etc.)

> ⚠️ **Free Prospecting is available only at the Agency level** (not in Sub-Accounts).

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## **Premium Prospecting – Unlock the Full Power for $29/month**

Take your lead gen to the next level with **Prospecting Premium**, designed for agencies ready to scale.

You can:

-   Subscribe to **Premium Prospecting at the Agency level**  
    _(and link one Sub-Account for free!)_
    
-   OR directly purchase **Premium Prospecting for a Sub-Account**
    

[Learn how to link a sub-account here](#)

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## **What Do You Get with Premium Prospecting?**

Here’s what makes **Premium** truly powerful:

**1\. Unlimited Reports per Month**

No more caps — prospect and generate reports without limits.

**2\. Report refresh**

You can update and regenerate your existing reports once per week!

**3\. AI-Powered Prospecting**

-   Let AI automatically discover qualified leads based on your target area and niche.
-   AI delivers ready-to-use Premium Reports directly to your dashboard every few days.

**4\. Website Performance Audits**

-   See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.)
-   Identify gaps and offer fixes as part of your pitch.

### 

![What Do You Get with Premium Prospecting? (image 2 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069394052/original/TvkUIGv6su9ZF84ISGMQac0tY9AhVoxYEQ.jpeg)

**What Do You Get with Premium Prospecting? (image 2 of 4)**

This screenshot appears in the "What Do You Get with Premium Prospecting?" section of "Free vs Premium Prospecting in GHL Customer Care". The text alongside this image reads: See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.) Identify gaps and offer fixes as part of your pitch. Immediately after, the guide continues: View geographical visibility of your prospect’s keywords See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool.
- What this covers: See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.) Identify gaps and offer fixes as part of your pitch.
- Next: View geographical visibility of your prospect’s keywords See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool

  

![What Do You Get with Premium Prospecting? (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047852020/original/jaD4XfOD8Ef8uZiS9bj63MxriZ-dotkKow.jpeg)

**What Do You Get with Premium Prospecting? (image 3 of 4)**

This screenshot appears in the "What Do You Get with Premium Prospecting?" section of "Free vs Premium Prospecting in GHL Customer Care". The text alongside this image reads: See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.) Identify gaps and offer fixes as part of your pitch. Immediately after, the guide continues: View geographical visibility of your prospect’s keywords See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool.
- What this covers: See how your prospect’s website performs (speed, SEO, mobile-friendliness, etc.) Identify gaps and offer fixes as part of your pitch.
- Next: View geographical visibility of your prospect’s keywords See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool

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## **Local SEO Heatmaps & Ranking**

-   View **geographical visibility** of your prospect’s keywords
    
-   See top-ranking competitors on the map for each pin location  
    For more visit: [How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/how-to-use-seo-heatmaps-in-ghl-customer-care-s-prospecting-tool)  
      
    
    
![Step 2 of 2: See top-ranking competitors on the map for each pin location For more…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047852540/original/MVlJxv5_UJK9SrAtTa0981hTkhlA9_2tTA.jpeg)

**Step 2 of 2: See top-ranking competitors on the map for each pin location For more…**

This screenshot accompanies step 2 of 2 in the "Local SEO Heatmaps & Ranking" section of "Free vs Premium Prospecting in GHL Customer Care". At this point in the walkthrough you see top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool. This part of the guide covers 1 field, listed below.
- What this covers: See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool
- Fields: View geographical visibility of your prospect’s keywords
- Controls: geographical visibility

Full procedure:

1. View geographical visibility of your prospect’s keywords
2. See top-ranking competitors on the map for each pin location For more visit: How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool  <- this image

    

### **Lead Generation Widget**

-   Embed the audit as a **lead magnet** on your website
    
-   Fully **customizable** to match your brand style
    

### **CRM & Outreach Integrations** (Only available in Sub Accounts)

-   Send prospects into your **GHL Customer Care CRM**, Opportunities pipeline, and Workflows
    
-   Reach out via **Email and SMS** directly from your CRM
    
-   Get **AI-recommended message templates** for quick follow-ups
    

### **Automation Support**  (Only available in Sub Accounts)

Trigger workflows as soon as a new prospect is generated. You can:

-   Auto-send welcome/follow-up messages
    
-   Save prospect contact info
    
-   Enroll them into nurturing sequences

For more, visit:  [Workflow Trigger for New Prospects in the Prospecting Tool](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/workflow-trigger-for-new-prospects-in-the-prospecting-tool)

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## **How to Enable Premium Prospecting**

### **At the Agency Level**

1.  Go to the **Prospecting** tab from the left navigation menu
    
2.  Click **“Unlock Premium”** on the top right or choose **“Upgrade Now”**
    
3.  Follow the payment and setup steps
    

### **At One or More Sub-Accounts**

1.  In your Agency view, go to the Reselling tab
2.  Enable Prospecting for the sub-account(s)
3.  Set your pricing if you want to resell the feature
4.  Sub-Accounts can now activate Premium from their own dashboards

**[More detailed steps here](https://docs.ghlcustomercare.com/docs/agency-view/prospecting-subscription/how-to-share-agency-prospecting-premium-subscription-with-a-sub-account)**

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## **Quick Recap: Free vs. Premium**

| **Feature** | **Free (Agency Only)** | **Premium (Agency + Sub-Account)** |
| --- | --- | --- |
| **Report Limits** | **5 Premium/month, 50 Basic/day** | **Unlimited** |
| **Report Types** | **Basic Audit (Listings, GBP, Reviews)** | **Full Audit + Website, SEO Heatmap** |
| **AI Prospecting** | **❌ Not included** | **✅ Included** |
| **CRM Integration** | **❌** | **✅** |
| **Automation** | **❌** | **✅** |
| **Lead Gen Widget** | **❌** | **✅** |
| **Email/SMS Outreach** | **❌** | **✅** |
| **Sub-Account Access** | **❌** | **✅ (via linking)** |

**[](https://docs.ghlcustomercare.com/docs/agency-view/core-functionality/how-to-generate-leads-using-the-ghl-customer-care-prospecting-tool)[](https://docs.ghlcustomercare.com/docs/agency-view/core-functionality/how-to-find-leads-for-your-business-using-prospecting-tool)**

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com