# Understanding the Differences Between Free and Premium Marketing Audit Reports > With the introduction of our new subscription plan for the Prospecting tool, users may have questions about the features available in the Free versus… - Source: https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/understanding-the-differences-between-free-and-premium-marketing-audit-reports - Section: Agency View / Marketing Audit Reports - Reading time: 5 min - Images: 10, each explained below --- With the introduction of our new subscription plan for the Prospecting tool, users may have questions about the features available in the Free versus Premium Reports. Are the premium features worth exploring, or can agencies benefit from the free plan? Let's explore the key differences and value propositions of both plans. **TABLE OF CONTENTS** - [Free vs Premium Reports - What's the Difference?](#free-vs-premium-reports-whats-the-difference) - Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for upto 50 reports to be generated everyday. - [Key Features in Premium Report](#key-features-in-premium-report) - [Which plan is right for you?](#which-plan-is-right-for-you) --- ## **Free vs Premium Reports - What's the Difference?** Below is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool. Embed Prospecting Tool in Agency Website is now available in the Premium Plan! ![Free vs Premium Reports - What's the Difference? (image 1 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035355703/original/l_dIZpS-9vkksAf04Nk8nJnLZ0fjzeY-7Q.jpg) **Free vs Premium Reports - What's the Difference? (image 1 of 10)** This screenshot appears in the "Free vs Premium Reports - What's the Difference?" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". The text alongside this image reads: Embed Prospecting Tool in Agency Website is now available in the Premium Plan! Immediately after, the guide continues: Business Reviews Analysis: Business Listings Overview: Business Critical Information Evaluation: Easy Search Functionality. - What this covers: Embed Prospecting Tool in Agency Website is now available in the Premium Plan! - Next: Business Reviews Analysis: Business Listings Overview: Business Critical Information Evaluation: Easy Search Functionality: ## **Key Features in Free Reports** **Below is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool. The Free tier plan allows for up to 50 reports to be generated everyday. ** 1. **Business Reviews Analysis:** - This section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms. ** ![Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035355783/original/XlmYXGjKhrEa_XOKs4ihMTnawioE_8r_gg.jpg) **Step 1 of 1: This section analyses and presents insights into the Facebook and…** This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you this section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms. This part of the guide covers 4 fields, listed below. - What this covers: This section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms. - Fields: Business Reviews Analysis:, Business Listings Overview:, Business Critical Information Evaluation:, Easy Search Functionality: - Controls: Detailed Listing Details Breakdown Example values (illustrative, not read from the screenshot): - Business Reviews Analysis:: Northgate Dental - Business Listings Overview:: Northgate Dental - Business Critical Information Evaluation:: Northgate Dental ** 2. **Business Listings Overview:** - The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by end users, aiding in assessing online presence. ![Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035355916/original/gfREhv2QHYgqWAF7asuG3qp3eDr3fRKcMQ.jpg) **Step 1 of 1: The Business Listings section offers a comprehensive view of the…** This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown. This part of the guide covers 4 fields, listed below. - What this covers: The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown - Fields: Business Reviews Analysis:, Business Listings Overview:, Business Critical Information Evaluation:, Easy Search Functionality: - Controls: Detailed Listing Details Breakdown Example values (illustrative, not read from the screenshot): - Business Reviews Analysis:: Northgate Dental - Business Listings Overview:: Northgate Dental - Business Critical Information Evaluation:: Northgate Dental **Detailed Listing Details Breakdown** ** ![Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035355981/original/PuzxBoMgLfWvTPNynvWd_vZZe_IMkZwjQQ.jpg) **Step 1 of 1: The Business Listings section offers a comprehensive view of the…** This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown. This part of the guide covers 4 fields, listed below. - What this covers: The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown - Fields: Business Reviews Analysis:, Business Listings Overview:, Business Critical Information Evaluation:, Easy Search Functionality: - Controls: Detailed Listing Details Breakdown Example values (illustrative, not read from the screenshot): - Business Reviews Analysis:: Northgate Dental - Business Listings Overview:: Northgate Dental - Business Critical Information Evaluation:: Northgate Dental ** 3. **Business Critical Information Evaluation:** - This part of the report assesses critical business information that impacts marketing strategies: - **GBP Claim Status:** Indicates whether the Google Business Profile is claimed by the prospect, affecting online credibility and visibility. - **Review Reply Rate:** Analyses how actively the prospect engages with customer reviews, reflecting customer relationship management. - **Presence of Business Website:** Identifies if Prospect has a Business website indicating its presence in the digital realm - **Presence of Chat Widget:** Identifies if the prospect's website features a chat widget, indicating readiness for customer engagement. - **Text-Enabled Business Number:** Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. ![Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035362585/original/_wGTPTWj8QsLz301lzsTy9gOHsxXiwAsDg.jpg) **Step 5 of 5: Text-Enabled Business Number: Highlights whether the business utilises…** This screenshot accompanies step 5 of 5 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. This part of the guide covers 4 fields, listed below. - What this covers: Text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. - Fields: Business Reviews Analysis:, Business Listings Overview:, Business Critical Information Evaluation:, Easy Search Functionality: - Controls: Detailed Listing Details Breakdown Example values (illustrative, not read from the screenshot): - Business Reviews Analysis:: Northgate Dental - Business Listings Overview:: Northgate Dental - Business Critical Information Evaluation:: Northgate Dental Full procedure: 1. GBP Claim Status: Indicates whether the Google Business Profile is claimed by the prospect, affecting online credibility and visibility. 2. Review Reply Rate: Analyses how actively the prospect engages with customer reviews, reflecting customer relationship management. 3. Presence of Business Website: Identifies if Prospect has a Business website indicating its presence in the digital realm 4. Presence of Chat Widget: Identifies if the prospect's website features a chat widget, indicating readiness for customer engagement. 5. Text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. <- this image 4. **Easy Search Functionality:** - The Easy Search feature simplifies the prospecting process by centralising prospect discovery, management, and outreach. Users can efficiently find and engage with potential clients using this streamlined tool. ## **Key Features in Premium Report** **1\. Embed Prospecting Widget in Agency Website** - We have created a new [Prospecting Tool Widget](https://docs.ghlcustomercare.com/docs/agency-view/core-functionality/create-and-customize-prospecting-widgets-for-your-website-in-ghl-customer-care) that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag **"Forms".** ** ![Step 1 of 1: We have created a new Prospecting Tool Widget that helps agencies…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155029057300/original/1aXpZkhcgiI5596LSfM6eHfWEEZTeKzBxQ.png) **Step 1 of 1: We have created a new Prospecting Tool Widget that helps agencies…** This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you we have created a new Prospecting Tool Widget that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag "Forms". - What to fill in: We have created a new Prospecting Tool Widget that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag "Forms". - Controls: "Forms". ** **2\. SEO Analysis:** - The SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and opportunities for improvement to enhance local search visibility. ![Step 1 of 1: The SEO Analysis section provides a detailed overview of the…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025735802/original/-5NfYiUSBzc5aEVqUIazqDkW50i3JRl7qg.png) **Step 1 of 1: The SEO Analysis section provides a detailed overview of the…** This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and op portunities for improvement to enhance local search visibility. - What this covers: The SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and op portunities for improvement to enhance local search visibility. - Controls: "Forms". **3\. Website Performance Insights:** - Gain detailed insights into the website's performance metrics, including: - **Website Speed:** Evaluate how quickly the website loads, which is critical for user experience and SEO. - **Core Web Vitals:** Assess core web vital metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), which impact user experience and search engine rankings. - **Mobile vs. Desktop Health Report:** Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms.** ![Step 3 of 3: Mobile vs. Desktop Health Report: Compare the website's performance…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025735814/original/uW70BEnfbvZ9VgMlaq8bb15yz9SOOrDyZw.png) **Step 3 of 3: Mobile vs. Desktop Health Report: Compare the website's performance…** This screenshot accompanies step 3 of 3 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms. - What this covers: Mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms. - Controls: "Forms". Full procedure: 1. Website Speed: Evaluate how quickly the website loads, which is critical for user experience and SEO. 2. Core Web Vitals: Assess core web vital metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), which impact user experience and search engine rankings. 3. Mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms. <- this image ** **4\. POC Details (Point of Contact):** - Access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. ![Step 1 of 1: Access free prospect contact information and key business insights to…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025735824/original/EB2vZvt_OkEigLE0MIdh3LQg--AYpPoGyQ.png) **Step 1 of 1: Access free prospect contact information and key business insights to…** This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. - What this covers: Access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. - Controls: "Forms". ![Step 1 of 1: Access free prospect contact information and key business insights to…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025735834/original/acgtbOM4tc_aSXwbDajc-3XCMGYM9HrD4A.png) **Step 1 of 1: Access free prospect contact information and key business insights to…** This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. - What this covers: Access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. - Controls: "Forms". **5\. More Reports with Premium Plan:** - Agencies leveraging our Premium Plan can generate additional reports daily, empowering them to conduct in-depth analyses and serve more clients efficiently. Unlock the full potential of our platform by upgrading to the Premium Plan and expanding your prospecting capabilities. ## **Which plan is right for you?** When deciding between the Free and Premium plans for our Prospecting tool, agencies should consider their specific needs and objectives. The Free plan provides essential features such as basic reports and prospecting capabilities, making it suitable for initial exploration and limited usage. However, agencies looking to maximise their prospecting efforts and unlock advanced functionalities should opt for the Premium plan. The Premium plan offers significant value with enhanced features like unlimited premium reports, detailed SEO and website performance insights, contact details for prospects, and more. These additional capabilities empower agencies to conduct in-depth analyses, target high-potential prospects, and streamline client outreach effectively. Ultimately, the choice between Free and Premium plans depends on the agency's goals and desired level of engagement. For agencies seeking comprehensive prospecting tools and advanced analytics, upgrading to the Premium plan is highly recommended to leverage the full potential of our Prospecting tool and drive business growth. Agencies receive 5 Freemium reports every month. Explore our product offerings to make an informed decision! --- # **Frequently Asked Questions** - **What are the limitations of the Free plan compared to the Premium plan?** - The Free plan allows for up to 50 reports to be generated daily but lacks advanced features such as SEO analysis, website performance insights, and the ability to embed the Prospecting Widget in your agency website. The Premium plan, on the other hand, offers additional reports, detailed analytics, and enhanced prospecting capabilities. - **How does the SEO Analysis in the Premium plan benefit my agency?** - The SEO Analysis feature provides a visual representation of your prospects' search engine performance compared to competitors, using heat maps. This allows your agency to identify strengths and areas for improvement, ultimately helping you enhance your clients' local search visibility and optimize their SEO strategies. - **Can I switch from the Free plan to the Premium plan at any time?** - Yes, you can upgrade from the Free plan to the Premium plan at any time. Simply follow the upgrade process in your account settings. Once upgraded, you'll immediately gain access to all the premium features and benefits. If you have further questions about the upgrade process, consider reaching out to GHL Customer Care support for assistance. --- # **Related Articles** - [Prospecting Tool: Create Prospecting Widgets For Your Websites](https://docs.ghlcustomercare.com/docs/agency-view/core-functionality/create-and-customize-prospecting-widgets-for-your-website-in-ghl-customer-care) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com